Flextory, a Web-based, flexible inventory system, is the big $10,000 winner of the 2012 UW-Madison Qualcomm Wireless Innovation Competition, held this week to highlight innovative, wireless technology products. UW senior Chris Beley, 22, a computer engineering and computer science major from Hayward, developed Flextory. It lets users decide what they want to organize and how they want to do so, and works by scanning bar codes.