The UW Foundation announced Thursday it’s launching a money-raising campaign focused on financial help for undergraduates and keeping talented professors and graduate students at UW-Madison.
Donors are invited to channel their contributions to those needs or designate them for an east campus gateway plan as the university undertakes major renovations, additions and building projects.
The drive is called “Great People. Great Place.” It’s aimed at nurturing human capital and bolstering the profile of a vital academic neighborhood, the university said.