About 20 UW-Madison students will be cruising around campus on a free Huffy this fall â?? the only catch is they’ll also be peddling a product.
Free Bikes â?? a business started by Matt Lerner, a graduate of the UW-Madison School of Business â?? offers students a semester bike rental, lock and storage, and in exchange they ride around with an advertisement affixed to the bike’s basket and between the frame.