As a new school year begins, University of Wisconsin officials are launching an effort to make students realize how dangerous alcohol can be.
“This is a messaging campaign aimed at incoming freshmen, primarily in the UW Housing dorms,” said Susan Crowley, director of prevention services at University Health Services at UW-Madison.
“We are very concerned about the increase in the number of students transported to detoxification with very high blood alcohol content. We want to let students know very early in the year about the seriousness of alcohol incapacitation.”