Its a classic case of virality. Someone takes a picture of a good joke between friends and posts it on Facebook. The jokes so good, so funny, or so topical that Facebook users pass it around and eventually one of them shares it with Reddit or in this case Buzzfeed and voilà: a meme is born. In the instance of David Coppinis business card pictured above which is themed after Carly Rae Jepsens viral pop hit “Call Me Maybe”, it made a leap few memes do: it went IRL Internet-speak for “In Real Life”.
Office of Strategic Communication