ââ?¬Å?Itââ?¬â?¢s not what actually happens, itââ?¬â?¢s what public perception is.ââ?¬Â These words, repeated by senior drum major Adam Gill, represent a concise understanding of how public relations works, something University of Wisconsin Marching Band Director Michael Leckrone has imparted to his band members frequently in the past.
Office of Strategic Communication