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Category: Business/Technology

Which Wisconsin college programs produce highest earnings?

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Milwaukee Journal Sentinel

The Milwaukee School of Engineering came out on top, which apparently did not sit well with the University of Wisconsin-Madison.

Two UW-Madison economists dove into earnings data by program. Their recent report, “Degrees of Deception,” found their university came out on top for the most majors of any Wisconsin school. But this point of pride was obscured in the overall rankings because the university offers some lower salary-producing programs that MSOE doesn’t offer, such as music and social work.

‘This study provides a smoking gun’: UW experts provide evidence of digital voter suppression on social media

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The Badger Herald

A study led by a University of Wisconsin researcher shows the first empirical documentation of digital voter suppression on social media and foreign election interference in the 2016 U.S. presidential election. The study was published Jan. 26 in the official journal of the U.S. National Academy of Sciences.

Governor gets firsthand look at future of nuclear energy at UW–Madison

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Wisconsin State Journal

The visit follows a partnership announcement between the Public Service Commission and UW’s Department of Nuclear Engineering and Engineering Physics to study nuclear energy opportunities in the state.

Inside the University of Wisconsin Nuclear Reactor Tuesday morning, Wisconsin Governor Tony Evers peered over the shoulders of student operator Nick Tierney, a senior majoring in nuclear engineering, to eye the array of instrumentation on the reactor control panel, then climbed the stairs to look down into the reactor’s cooling pool.

Republicans are looking past the short-term pain of Trump’s tariffs

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Wisconsin Watch

“They don’t solve the long-run problem of higher input costs and low prices; they are a Band-Aid to get us through this short-term problem,” said Paul Mitchell, the director of the Renk Agribusiness Institute at the University of Wisconsin-Madison.

Agriculture professor and economist Steven Deller, also of the University of Wisconsin-Madison, had a similar view.

“We’re hemorrhaging thousands and thousands and thousands of dollars, and they’re giving us pennies,” Deller said, adding that farmers want “fair markets” and a “level playing field.”

UW humanoid robotics club to build human-like robot from scratch

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The Daily Cardinal

The University of Wisconsin-Madison’s Wisconsin Humanoid Robotics club, founded in November, plans to design and build a humanoid robot from scratch.

Humanoid robots are human-like automatons powered by artificial intelligence, with arms, bipedal legs and the ability to execute a range of mechanical tasks in the same way a human would. An analysis by Morgan Stanley projected the humanoid industry to become a $5 trillion market in the next 25 years. Humanoids could have applications in hazardous industrial work environments, consumer households and even scientific operations beyond Earth.

Ignite Wisconsin grant works to jumpstart Wisconsin’s lead in fusion energy

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ABC 27

Ignite Wisconsin’s grant of nearly $800K to the Wisconsin Fusion Energy Coalition will help push Wisconsin as a national hub for fusion energy.

Gov. Tony Evers, along with the Wisconsin Economic Development Corporation (WEDC), announced Thursday that the coalition, led by 5 Lakes Institute and UW-Madison’s fusion research work, will “accelerate startup formation, supply chain development, and community outreach in a sector projected to reach nearly $3 trillion by 2080.”

Wisconsin and UW-Madison partner to study future of nuclear energy

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Milwaukee Journal Sentinel

State utility regulators and the University of Wisconsin-Madison are partnering to explore potential nuclear energy projects in Wisconsin.

UW-Madison and the Public Service Commission will conduct a siting study to evaluate the suitability of various sites and the impact of projects on local economies. The study will also look at different reactor technologies, including both traditional nuclear power, advanced small modular reactors and fusion energy.

UW nutritional experts weigh in on new dietary guidelines

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The Badger Herald

The preparation of this year’s guidelines deviated from the past years’ processes, according to associate professor in the University of Wisconsin Department of Food Science Brad Bolling.

“There was a new scientific review process that didn’t follow the established public accountability and measures that typically the dietary guidelines goes through,” Bolling said.

The revised guidelines are lacking review and thought, retired senior clinical nutritionist of UW Hospital and Clinics Donna Weihofen said. The adaptation of the guidelines into effect is scary, given the existing controversy behind them, according to Weihofen.

The layout and suggestions presented in the new guidelines also confuse Weihofen. The graphic is completely flipped, and the placement of whole grains, an important source of fiber, on the bottom is a confusing choice, according to Weihofen.

“Fiber is really an important part of our diet … so to put that at the bottom of the pyramid doesn’t seem to make nutritional sense,” Weihofen said.

I went into phone-free silence. Something disturbing happened.

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The Washington Post

“We are often so externally focused that we don’t recognize what is going on in our minds, and when we begin to pay attention to that, it’s genuinely exhausting for most people,” Richard Davidson, a University of Wisconsin psychologist who studies meditation. It also can make us more anxious, at least at first.

They’re 2 feet tall, born of AI and vying for world soccer domination

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Wisconsin State Journal

It’s like the World Cup. The stadium is on edge, and a player kicks the ball, scoring the winning goal.

The crowd erupts.

But at UW-Madison in Morgridge Hall, the soccer stars are autonomous humanoid robots.

Josiah Hanna, a UW-Madison assistant professor of computer sciences, leads the university’s student RoboCup team, which uses artificial intelligence to teach soccer-playing robots humanlike behaviors, all while producing research to advance the field.

UW experts talk AI research ethics

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The Daily Cardinal

Researchers at the University of Wisconsin-Madison discussed ethical concerns stemming from the rise of generative artificial intelligence in academia and research at a Jan. 30 panel.

The panel, which included experts from the UW-Madison Data Science Institute, Libraries and Institutional Review Boards Office (IRB), provided recommendations for researchers, offering definitions and opportunities for ethical AI use in research.

Skip the grocery store flowers wrapped in plastic. Valentine’s Day advice is here

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CNN

Many people think that the amount they spend on a gift is directly associated with how much the receiver will appreciate it. But as long as it meets reasonable expectations, the people you are gifting are unlikely to care too much about how you spend, said Dr. Evan Polman, professor of marketing at Wisconsin School of Business at University of Wisconsin, Madison. He also focuses on gift-giving decision-making.

The goal of gift giving should be relationship maintenance, especially on a holiday so focused on love, and gifting an activity or experience you and your loved one can do together is a great way to spend quality time together while communicating your level of care, Polman said.

Medieval monks wrote over a copy of an ancient star catalog. Now, a particle accelerator is revealing the long-lost original text

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Smithsonian Magazine

The scribe who copied Phaenomena, which details how various constellations rise and set, onto the parchment integrated descriptions of the stars’ positions that were probably based on Hipparchus’ work. The celestial objects’ coordinate system and accuracy align with references to the ancient astronomer’s writings, reports Science News’ Adam Mann. “There’s an appendix which includes coordinates of the stars discussed in the poem, and then little sketches of the star maps,” Minhal Gardezi, a physicist at the University of Wisconsin–Madison who is working on the project, tells the outlet.

UW-Madison sophomore launches productivity startup aimed at simplifying student life

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The Daily Cardinal

Growing up in a first-generation Indian household, Armaan Jain was thrown into activities from a young age — baseball, basketball, soccer and everything but football. The packed schedule forced him to learn time management early, a skill reinforced by parents who deeply valued education and structure.

“From elementary school onward, I had to have systems in place to succeed,” he said. “I learned early that motivation isn’t always there, so you need something that keeps you going anyway.”

UW-Madison professors increasingly integrating AI despite lingering concerns

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The Daily Cardinal

As students return to campus this semester, professors are once again evaluating how artificial intelligence can, and cannot, be a tool for learning in their classrooms.

Despite concerns about generative AI impeding learning, some professors at the University of Wisconsin-Madison are choosing to address and even integrate AI into their course syllabi.

UW System president says AI can help move Wisconsin forward

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WPR

Universities of Wisconsin President Jay Rothman says artificial intelligence is no longer an abstract idea, but is now transforming how the state’s public universities operate.

Rothman penned an op-ed on the future of AI and higher education Monday ahead of the Thursday Board of Regents meeting where he said there will be a “robust discussion” on the topic.

DataWatch: Wisconsin hasn’t raised its minimum wage for 17 years. What does that mean for workers and the economy?

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Wisconsin Watch

Minimum-wage hikes — depending on the size — can bring a mix of positive and negative economic consequences, according to Callie Freitag, assistant professor at the University of Wisconsin-Madison’s School of Social Work.

“The good thing is that earnings would go up for workers. Employers would raise wages and be able to pay workers more,” Freitag said. “But the money to pay workers more has to come from somewhere.”

Plans move forward to bring new nuclear energy to Kewaunee County

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Wisconsin Public Radio

“Because it’s not dependent on the wind or the sun, nuclear energy operates whenever we want it, pretty much,” said Paul Wilson, a nuclear engineering professor at the University of Wisconsin-Madison. “But even if we have to shut it down for refueling, that is very, very infrequent. Nuclear power plants today around the country typically operate for 18 months without shutting off.”

Which Wisconsin colleges produce the highest-earning graduates?

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Milwaukee Journal Sentinel

At the top of the list for Wisconsin institutions was the Milwaukee School of Engineering, where median earnings four years out of school topped $93,000.

Coming in at No. 2 was Marquette University, where undergraduates earned nearly $80,000. Bellin College, a private nursing school in Green Bay came in third, with students earning about $79,000.

The University of Wisconsin-Madison ($75,084) and Viterbo University ($70,471) rounded out the top five.

Ag leaders: Trade could make or break Wisconsin farms in 2026

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Wisconsin Public Radio

Leaders in Wisconsin agriculture are warning the state’s farmers to brace for another tough year for trade and market conditions.

The discussion at the annual Wisconsin Agricultural Outlook Forum at the University of Wisconsin-Madison focused both on the economic hardships weighing on farmers and what some producers are doing to try to get ahead.

Director of UW-Madison’s new entrepreneurship hub will play ‘support role’ for local businesses

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The Daily Cardinal

The current executive director of Saint Louis University’s Chaifetz Center for Entrepreneurship will join the University of Wisconsin-Madison to lead the university’s first entrepreneurship center.

Lewis Sheats will become the Associate Vice Chancellor for Entrepreneurship and the Executive Director of the Wisconsin Entrepreneurship Hub on Feb. 2, a Jan. 20 release announced.

Jefferson High School addresses AI misuse after inappropriate images shared among students

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WMTV - Channel 15

Josiah Hanna, an assistant professor of computer science at the University of Wisconsin–Madison, said AI tools can be valuable educational resources but are often misunderstood or misused.

“AI is a dual-use technology,” Hanna said. “You can do some really cool things with it, but yet unfortunately has this really unpleasant use case that people have found and exploited in a really harmful way.”

Hanna said AI-generated images can be particularly damaging because people tend to trust what they see, even when content is fabricated.

UW-Madison, Immuto partner to target new colorectal cancer treatments

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WKOW - Channel 27

The University of Wisconsin–Madison and Immuto Scientific have teamed up to explore new therapeutic targets in colorectal cancer. According to the University of Wisconsin School of Medicine and Public Health, this collaboration aims to use Immuto’s AI-enabled platform to discover novel treatments for solid colorectal cancer tumors.

Dr. Dustin Deming, a professor of medicine at the University of Wisconsin School of Medicine and Public Health, leads the project. “Our collection of patient-derived colorectal cancer organoids enables exploration of tumor biology and therapeutic vulnerabilities in ways that traditional models cannot,” said Deming.

Wisconsin researchers lead natural food coloring breakthrough as industry phases out artificial dyes

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WMTV - Channel 15

Within UW-Madison’s Department of Food Science, Professor Bradley Bolling has pioneered research of anthocyanins, natural pigments responsible for the vibrant hues in fruits like cranberries.

“We want to understand how the pigments in cranberry are stabilized,” Bolling said.

Bolling developed a patented process using lecithin, an emulsifier, to extract natural pigments from cranberries without using alcohol or acetone. This makes the process safer and more environmentally sustainable.

The rise of the slopagandist: Nick Shirley and others like him are reminiscent of yellow journalism of the 19th century, updated and turbocharged by social media algorithms.

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The Verge

Partisan media and shoddy reporting have a long history in the U.S., but one parallel stands out: the era of the so-called yellow press, which got its name from a cartoon strip published in papers featuring a child in a yellow shirt.

“It was a moment before professional news values had really set in, before there were professional codes of ethics,” says Lucas Graves, distinguished researcher at Universidad Carlos III de Madrid and a professor in the School of Journalism and Mass Communication at the University of Wisconsin–Madison. The biggest newspapers, like the New York World and New York Journal, would run serious, reported news stories. But they “would also run stories to try to generate outrage and almost invent scandals in order to sell more newspapers,” Graves says.

Why Bad Bunny won’t get paid for the Super Bowl Halftime Show

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Forbes

“I think that there was absolutely a market decision behind selecting Bad Bunny,” says Jorell Meléndez-Badillo, a professor of Latin American studies at the University of Wisconsin who has collaborated with Bad Bunny to incorporate Puerto Rican history into his shows and music videos. “The NFL wants to expand internationally, so they are looking to target a broader market beyond the United States. He has a huge following in the United States, but this stage will also be amplified internationally by having someone like him.”

Lost ancient Greek star catalog decoded by particle accelerator

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Scientific American

Some analysis will have to wait until the new images can be processed, but the researchers are already able to decode text from many of the raw data. “It’s one of the rare examples in research where you know very quickly that you have gotten good results,” says Uwe Bergmann, a physics professor at the University of Wisconsin–Madison, who is overseeing the experiment’s x-ray scanning.

Two companies made dried milk powder linked to botulism in ByHeart baby formula

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Associated Press

Botulism spores are common in the environment and can be found in most foods at very low levels, said Kristin Schill, a botulism expert at the University of Wisconsin-Madison.

Healthy adults consume Clostridium botulinum spores every day without becoming sick. But babies have immature guts that may not be able to prevent the spores from germinating and growing. Once they do, the spores produce a toxin that can cause paralysis and death.

Spores can be found everywhere, including in milk, though typically at low levels, Schill said. Pasteurization doesn’t kill the germs. They can be present in the processing environment, too.

Exploding tree videos go viral, but UW experts debunk AI-generated myths

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WKOW - Channel 27

“Cracks can happen at anything below the freezing temperature, so 32 degrees Fahrenheit or zero degrees Celsius,” said Scott Bowe, a professor and wood products specialist at the University of Wisconsin-Madison.

Bowe clarified that the noises, known as frost cracks, are not caused by expanding sap.

“Some people have explained it as the sap is expanding like ice and causing the crack that actually is not what’s happening. It’s actually the drying of the wood that causes the crack to happen,” said Bowe.

City and Town of Beloit to consider fire, EMS consolidation study as staffing shortages grow statewide

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WMTV - Channel 15

Professor Laura Albert, a Vilas Distinguished Achievement Professor of industrial and systems engineering at the University of Wisconsin–Madison, has studied EMS deployment and logistics for decades. She said many departments are being asked to stretch limited resources further than ever before.

“So often these public service agencies like EMS departments are asked to do more and more with less,” Albert said. “You can do that up to a point, but this is kind of hitting a crisis point.”

Lawmakers aim to curb hedge fund homeownership, a Dane County rarity

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The Cap Times

“In certain neighborhoods, perhaps in Atlanta or Philadelphia or Chicago, maybe you’re reaching a much higher market saturation point,” said Kurt Paulsen, a University of Wisconsin-Madison professor who studies urban planning. “I’ve not seen any evidence of any even modest market penetration of that product in Dane County and Madison.”

IKEA comes to Madison but without the Swedish meatballs

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Wisconsin State Journal

IKEA has dozens of other pickup locations around the country, including at Loyola University in Chicago and near the campuses of the University of Michigan in Ann Arbor, Michigan State University in East Lansing and at the University of Illinois Urbana-Champaign.

For UBS, located on the eastern edge of the UW-Madison campus, it gets a flat fee from IKEA for each order.

Racially-targeted voter suppression ads likely decreased 2016 election turnout

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Wisconsin Public Radio

UW-Madison researchers argue undisclosed organizations targeted users based on race and location to discourage them from voting.

Young Mie Kim is a coauthor of the report and a media professor at UW-Madison. Kim was one of the first independent researchers to discover Russian interference in the 2016 election.

“It was just difficult just to surgically target these people, until now,” Kim said. “But with (today’s) data-driven, micro-targeted, algorithm-based information environment, it’s much more effective.”

How I cracked the code on toddler screen time

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The Washington Post

“I am just a lot more concerned about how we design the digital landscape for kids than I am about whether we allow kids to use screens or not,” said Heather Kirkorian, an early childhood development researcher at the University of Wisconsin-Madison. “I haven’t seen concrete evidence that convinces me that screen use itself is creating problematic behavior.”

Around 100K gallons of manure spilled from large farm in central Wisconsin

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Wisconsin Public Radio

From 2020 to 2024, preliminary figures show the state has seen reports of 495 manure spills and incidents, according to Kevin Erb. He’s the manager of the Conservation Professional Training Program at the University of Wisconsin-Madison Division of Extension, which trains manure applicators. Erb did not have figures on the amount of manure spilled, saying releases are often estimated.

Education has seen unprecedented changes in Trump’s second term

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Wisconsin Public Radio

Last year, just as she was finishing a teacher residency program through the University of Wisconsin-Madison, federal funding for the project was cut by the Trump administration.

“So we were in the spring semester and we were all like, are we going to be able to continue?” Lind said. “Are we going to still be able to get our teaching license? Are we going to have to pay this back?”

Wisconsin has its fewest dairy herds in decades — and about the same number of cows

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Wisconsin Public Radio

Consolidation continues to be the biggest factor shaping the number of farms in the state, according to Steven Deller, agricultural and applied economics professor at the University of Wisconsin-Madison.

“If you’re in your mid-60s, it just doesn’t make sense to be operating a dairy farm with 150 cows,” he said. “That’s demanding work, that’s really hard labor, and you hit a certain point where you just say, ‘I can’t do this anymore.’”

UW-Madison names inaugural leader of entrepreneurship hub

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Wisconsin State Journal

UW-Madison has picked its first leader of the Wisconsin Entrepreneurship Hub, the initiative launched last fall to encourage more startups on campus and boost Wisconsin’s economic growth.

Lewis Sheats will serve as associate vice chancellor and executive director. Sheats previously served as executive director of Saint Louis University’s center for entrepreneurship and spent two decades at North Carolina State University as assistant vice provost for entrepreneurship. His first day at UW-Madison is Feb. 2

How my Coinbase account was almost stolen

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CNBC

“They try to make you scared by making you feel like you’re the victim, and they’re calling to help,” said Rick Wash, professor of information science at the University of Wisconsin, in a phone interview. Wash is a computer scientist who researched the possibility of electronic breaches two decades ago. He then began mixing his vast technical knowledge to focus on the personal side of the scam.

“I began to realize the human factor was often the most critical factor of computer scams,” Wash said.

Direct primary care in Wisconsin sees increased demand as health insurance prices skyrocket

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Wisconsin Public Radio

Last year, around 300,000 Wisconsin residents qualified for and used the enhanced subsidies, said Dan Sacks, associate professor of risk and insurance with the Wisconsin School of Business at the University of Wisconsin-Madison.

“It’s just going to be a lot harder for many people to get coverage,” he said.

‘No Tax on Tips’ bill passes Wisconsin Assembly with bipartisan support

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Channel 3000

According to experts, the average person who works for tips could save up to $1,300 on their taxes.

“But in practice, $25,000 in tips is a lot of tips to be receiving, and so very few people are going to find themselves in that situation,” said Ross Milton, an associate professor at the La Follette School of Public Affairs at the University of Wisconsin–Madison. “Some people who even who receive tips, might not really be saving anything because they may not really have too many people who receive tips, actually don’t have enough income to pay a significant amount of income taxes.”

What UW-Madison researchers learned from an experiment in outer space

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The Cap Times

Vatsan Raman never expected he would send a research experiment to outer space.

“This is like a box that’s sitting on our lab bench one day, and the next day it’s on a rocket that’s going up to (the International Space Station). … It was really quite surreal,” said Raman, an associate professor of biochemistry at the University of Wisconsin-Madison.

What do Wisconsin gubernatorial candidates think about data center development?

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Wisconsin Examiner

“Data centers are a new issue that has not taken on a partisan edge in the public mind,” Barry Burden, a political science professor at UW-Madison, said. “This is likely to change because among politicians Democrats are more skeptical about data centers and Republicans are more enthusiastic about them. If this partisan divide continues or even becomes sharper, the public is likely to begin mimicking the positions taken by party leaders. But at least for a while the issue is likely to cut across party lines.”

Twin brothers make “Money Magic:” UW professor & his financial adviser twin brother drop children’s book

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Madison 365

Quentin Riser pursued academia, earning a PhD and eventually joining the faculty at the University of Wisconsin–Madison’s School of Human Ecology, where he studies child development and family outcomes. Quinlan went into the financial world, spending nearly a decade at Principal Financial Group before becoming a financial advisor and later leading an insurance business.

“It’s designed to be a two-generational book,” Quentin Riser said. “The kids are going to ask their parents, ‘Mom, Dad, what is estate planning?’ And if the parents don’t know, they’re going to have to go look that up.”

How to handle tension before it becomes conflict

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Dairy Herd Management

While conflict can feel messy, it’s not a sign something is broken. According to Hernando Duarte, farm labor outreach specialist at the University of Wisconsin-Madison, it’s a reality of farm work.

“In labor-intensive environments like farms and other agricultural operations, conflict between employees [and family] can happen,” Duarte explains. And on farms, that friction is hard to avoid.

“Conflict doesn’t have to be a negative thing,” Duarte says. “When handled properly, it can lead to stronger communication, better teamwork and long-term improvements and innovation.”

Wisconsin farmers worry that Trump farm aid won’t be enough

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Milwaukee Journal Sentinel

Paul Mitchell, chairman of the Agricultural and Applied Economics program at the University of Wisconsin-Madison, said many farmers weren’t prepared for the drop seen in soybean prices in recent years, and the tariffs compounded the situation.

“It creates a lot of uncertainty,” he said. “That’s the effect of these trade wars.”

AI, new leaders: 5 things to watch at the Universities of Wisconsin in 2026

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Wisconsin State Journal

In 2025, the Universities of Wisconsin had another packed year.

The fallout from the Trump administration canceling students’ visas, federal funding uncertainty for research, the closure of a branch campus and downsizing of another, the rollout of new policies faculty called controversial and campuswide budget cuts at UW-Madison are just a few of the moments the State Journal covered.

Nearly two dozen states will see minimum wage increases in 2026

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MarketPlace

“Low wage folks were saying ‘the minimum wage is going up, but my groceries are going up, my rents going up. Like I don’t necessarily have more left over, right?’ And so, raising the wage is a big political deal, but it’s only one tool we have to help people deal with the rising cost of living,” said Callie Freitag at the University of Wisconsin-Madison.

Lights, camera and action in Wisconsin

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Madison Magazine

Starting Jan. 1, Wisconsin will have a film incentive program and film office, both efforts to attract moviemakers to the state.

This means we might get a few more iconic big-screen moments in familiar places, akin to seeing downtown Madison in 1994’s “I Love Trouble,” Milwaukee County Stadium in 1989’s “Major League,” the University of Wisconsin–Madison campus in 1986’s “Back to School,” the many Wisconsin backdrops in 2009’s “Public Enemies” or the car chase scene filmed near Daniel Hoan Memorial Bridge in Milwaukee in the 1980 classic “The Blues Brothers.”

Behind a UW-Madison spinoff’s physics-based fusion plant design

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The Daily Cardinal

A common quip about nuclear fusion is that the technology is perpetually 30 years from deployment. Fusion research has not been funded to the same levels as other, already-realized clean technologies like solar, wind and fission, but new billion-dollar investments signify interest is picking up.

University of Wisconsin-Madison fusion spinoff company Type One Energy aims to bring nuclear fusion to the grid within a decade, backed by funding and a physics-based model.

The Pentagon is hoarding critical minerals that could power the clean energy transition

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Mother Jones

Julie Klinger, a geographer at the University of Wisconsin who studies extraction and resource frontiers, says these things deserve more scrutiny. “Particularly as we’re moving into a time where there is much more overt taxpayer-funded support of critical mineral mining and processing projects, the taxpayer does need to have quite a bit more information,” she said.

Trump’s closure of national weather center may imperil UW-Madison research

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Wisconsin State Journal

Established in 1960, the center says it provides “state-of-the-art resources, including supercomputers, research aircraft, sophisticated computer models and extensive data sets” to the atmospheric and related Earth system science community. It’s funded through the National Science Foundation.

Among other things, the center has helped improve early warnings in weather forecasts and air safety, the American Meteorological Society said in a statement.