Quoted: Tom O’Guinn, a University of Wisconsin expert on consumer behavior, said packaging issues aren’t enough to sway diners’ decisions on where to eat.”The average American doesn’t care lot about this,” he said. “People don’t want to sit there and think, ’Gee, this is a slight improvement in packaging.’”
Category: Business/Technology
UW-Madison competing for former Google CEO’s cash in a bid to boost middle-class income
Can the University of Wisconsin-Madison discover innovative ways to boost the incomes of 10,000 people in Dane County over the next two years?
Foxconn Announces ‘Smart City, Smart Future’ Competition
Foxconn Technology Group has announced a $1 million “Smart City, Smart Future” competition to encourage innovative ideas from higher education students and faculty around the state of Wisconsin.
5 Ed Tech Trends Redefine the Connected Campus
The University of Wisconsin-Madison’s Wisconsin School of Business has been using a collaborative structure since 2015, when it replaced computer workstations with round tables that seat six to create a collaborative learning space.
UW-Madison graduate helped create SpaghettiOs 53 years ago
More than five decades ago, it was a University of Wisconsin-Madison alumnus who helped a pop-culture phenomenon make its way into American homes.
MBA courses: Aspen Institute honors 20 business school classes with “Ideas Worth Teaching”
Urban and Regional Economics: Jaime Luque, Wisconsin School of Business, University of Wisconsin-Madison
UW Arboretum and local brewer team up for one-of-a-kind beer
On Sunday, Funk released the Arboretum Osage Orange beer. Stevens and Funk both wants the partnership to continue to showcase popular and unlikely fruits you can find in the Arboretum.
2018 Best MBAs: Linda Liu, Wisconsin School of Business
“Unexpected leader who draws on quiet strength, fierce courage, and thoughtful kindness to inspire others.”
Global trade
Marco Werman speaks with Menzie Chinn about tariffs and global trade.
UW-Madison School of Business’ Grainger Hall sports a new look
Students at the UW-Madison School of Business will have some cozier seats for studying and more outlets to plug in their electronic gear in a decor livened with splashes of Badger red, thanks to a nearly $10 million renovation at the school’s Grainger Hall.
STEM Leaders
The UW spins out ideas and products but, more importantly, it graduates 21st century talent, much of which tends to stay and make an impact on the state’s economy.
New Wearable Device Tracks Muscle Movements
Even though today we can easily measure external forces during movement, we still lack the ability to measure the underlying muscle-tendon forces that generate human movement. Previous measuring methods have provided only limited information on the human tendons and muscles. Fortunately, new wearable device technology and research from the University of Wisconsin-Madison (UW-Madison)—led by mechanical engineering professor Darryl Thelen and graduate student Jack Martin—have determined a new non-invasive method of measuring human muscle-tendon force and movement.
Editorial: Driverless cars will save lives and money
UW’s Automated Vehicle Proving Grounds is one of 10 federally designated labs testing autonomous vehicle technology, a distinction Wisconsin should be proud of, and which could lead to spinoff businesses and jobs.
Ep 29: MBA in Real Estate Programs with Andra Ghent
Emoji Analysis: How it Can Help Your Business
According to recent research by the Wisconsin School of Business, the use of emojis will likely continue to increase in marketing communications.
“Brands are trying to be authentic, to come across as personable, and project traits like warmth and competence,” Joann Peck, associate professor of marketing at the Wisconsin School of Business, said in the press release. “One way to do that is to mirror everyday conversation, and that means taking the non-verbal cues we use in face-to-face communication into the online environment.”
Madison startup completing 100 solar setups in rural Africa
NovoMoto, a spinoff from the University of Wisconsin–Madison, is finishing its first 100 solar lighting installations in the Democratic Republic of Congo.
Big prizes for college students with local ties in a national entrepreneurship contest
A customized adhesive patch for use with insulin devices and a new way to make industrial metal parts using 3-D printing won big prizes in a college entrepreneurship contest in Minnesota for two teams with Madison-area ties.
It’s Up to Republicans to Legalize Marijuana
Noted, Diop is an assistant professor at the Wisconsin School of Business: A second paper, by economists James Conklin, Moussa Diop and Herman Li, used a very interesting method to evaluate one aspect of legal weed’s impact — they looked at house prices. When recreational cannabis was legalized, many medical marijuana dispensaries converted to retail marijuana stores. Conklin et al. found that near these stores, housing prices almost immediately rose by about 8 percent relative to houses in other areas.
The End Of Bon-Ton And The Challenges In The Brick & Mortar Retail Industry
Interview with Hart Posen of the Wisconsin School of Business.
Some day passengers might travel 700 mph underground thanks to UW students’ efforts
Some day, if billionaire inventor Elon Musk’s idea comes to fruition, humans will travel from city to city via Hyperloop.
Driverless shuttle to give rides at UW
Community members will have the opportunity to take a ride in an autonomous shuttle next week on campus, according to a release from the University of Wisconsin-Madison.
Local brewery partners with UW-Madison Arboretum
Something new is brewing from fruit collected at the Longenecker Horticultural Gardens at the University of Wisconsin-Madison Arboretum.
UW tech transfer program, D2P, gets new director
Andy Richards started April 1 as director of the UW-Madison’s Discovery to Product program, better known as D2P.
These $500 leggings are no ordinary workout clothes. They’re Bluetooth smart.
Noted: Holtzman assembled a team of friends with varying experiences to form Torq Labs’ group of six co-founders. The team first met in November 2015. By the beginning of 2016, they had a prototype and established a company, Torq Laboratories Inc. Five of the six co-founders graduated from the University of Wisconsin-Madison. The sixth went to UW-Milwaukee.
UW professor awarded grant to study how to best support student, faculty businesses started at universities
Survey from 2015 found 2,500 Wisconsin alums have started their own businesses.
Tom Still: Outside Wisconsin’s biggest cities, academic research growing in prominence
Based on issued patents, licensing agreements, licensing income and startups, the rankings by the California-based Milken Institute showed that WiSys – which was created to manage intellectual property on University of Wisconsin campuses outside Madison and Milwaukee – is coming into its own.
Madison-based gaming company unveils ‘Disney Heroes’ game, its first under new partnership
PerBlue was started by a few University of Wisconsin students in a college apartment 10 years ago. Since then, it’s grown into a multi-million-dollar business.
Foxconn’s promised jobs boom could sputter a few miles away in Racine
Noted: At the request of the Milwaukee Journal Sentinel, the leading ACE researchers at UW-Madison aggregated five years of statewide data, from 2011 through 2015, and broke out results for the four ZIP codes that cover the City of Racine. The four main ZIP codes encompass the urban center but also reach well into the suburbs, including the affluent lakefront Village of Wind Point, home of the Frank Lloyd Wright-designed Wingspread campus for the Johnson Foundation.
Nothing ventured, nothing gained: How to create a new entrepreneurial spirit in Wisconsin
The Wisconsin Idea — the concept that the knowledge and innovations from the university reach to the borders of our state and beyond — highlights the pre-eminent role that our university system plays in creating a better quality of life for citizens.
5 things to know about food delivery app EatStreet as its rapid national growth continues
The Madison-based food ordering and delivery app EatStreet is one of the recent success stories in the Wisconsin startup scene. The company founded in a dorm room at the University of Wisconsin-Madison in 2010 has become a real player in the online food ordering business across the United States. EatStreet connects diners in more than 250 cities to more than 15,000 restaurants.
UW-Madison Taps Andy Richards to Lead Discovery to Product Program
D2P is housed at @1403, an on-campus building that three years ago was rebranded as a hub for entrepreneurs. The startups that have formed with D2P’s help include Stem Pharm, Xemex, and Spectrom, which New York-based MakerBot acquired for an undisclosed sum in 2015.
Your favorite Disney and Pixar heroes join forces in a new video game from a Wisconsin company
Noted: PerBlue began in a college apartment at the University of Wisconsin-Madison in 2008. The company has raised millions of dollars in venture capital and has more than 40 employees. In 2016, it sold the game “DragonSoul” to GREE International Entertainment for $35 million.
Who’s going to win the Amazon hustle?
“He is one of those executives who wants to be remembered as being on the right side of history,” said Thomas O’Guinn, a marketing professor at the University of Wisconsin at Madison School of Business. “Part of the quid pro quo is there will be none of this stupid gender bathroom stuff. They are going to demand that the city do everything it can to fight voter suppression. They are going to demand high attention paid to meaningful spending on the environment and more efficient greenhouse reductions.”
The Best & Brightest Business Majors – Class of 2018
Noted: The “Best and Brightest” piece on the BBA Class of 2018, features Alexis Pae and Bui Tan.
UW-Madison professor receives $425,000 grant to study entrepreneurship on campus
What does a community need to foster the type of entrepreneurial environment that will bring jobs and wealth into the region? That’s what a new study will explore, and UW-Madison will be part of it.
New online course aims to guide potential entrepreneurs
Students and community members looking to start their own business can now take an online course from the Wisconsin School of Business to guide their way.
Amazon’s HQ2 Search Is About Politics, Too
Quoted: “He is one of those executives who wants to be remembered as being on the right side of history,” said Thomas O’Guinn, a marketing professor at the University of Wisconsin school of business. “Part of the quid pro quo is there will be none of this stupid gender bathroom stuff. They are going to demand that the city do everything it can to fight voter suppression. They are going to demand high attention paid to meaningful spending on the environment and more efficient greenhouse reductions.”
These guys think they’ve made the best transit app
Noted: The co-founders’ first project together was an app for students to more efficiently get around the UW-Madison campus.
WashU, Wisconsin take battle over AbbVie drug patent to court
Washington University in St. Louis is challenging the Wisconsin Alumni Research Foundation, which handles licensing for the University of Wisconsin-Madison, citing “shabby treatment” by its former partner. It’s seeking more than $38 million of the royalties the foundation gets from the sale of an AbbVie kidney disease drug.
Weigh if a Part-Time MBA Program Is the Right Fit
Abrianna Barca, an IT supervisor at the University of Wisconsin—Madison, takes classes in the university’s lockstep program two evenings a week. When she graduates in spring 2018, she will have spent three years with her 55-person cohort, including a two-week intensive course in Hong Kong, China and Vietnam.
A Cryptocurrency Course Is Teaching MBAs About Bitcoin, Blockchain, And Ethereum
Cryptocurrency courses are coming to the Wisconsin School of Business as schools worldwide catch on to a new intersection of technology and finance.
The US military wants AI to dream up weird new helicopters
Noted: One project selected for funding by DARPA is D-FOCUS, from researchers at the University of Wisconsin-Madison and PARC, the research company spun out of Xerox.
Tom Still: In Wisconsin’s quest to produce more workers and startups, don’t forget liberal arts
What’s missing in the UW-Stevens Point conversation, which has attracted notice nationwide, is an honest assessment of what employers expect from college graduates they hire. Do they want an emphasis on STEM disciplines – science, technology, engineering and math — or a liberal arts background that may be more adaptable?
History, culture, research, big business and talk of tariffs for Wisconsin’s cranberry industry
Proposed tariffs on steel and aluminum imported into the United States has the 28-nation European Union considering retaliatory tariffs on $3.5 billion worth of U.S. goods. … Cranberries, which are extensively studied at UW-Madison and ingrained in our state’s history and culture, have also been targeted.
How to make your cover letter shine
Cover letters are powerful tools in your quest for a new job. A good one can get you an interview and make you a top candidate. Even if the position you’re seeking doesn’t require much writing, it’s important to demonstrate your communication skills and tailor your message to both the employer and the job. Here are some tips for crafting a compelling message.
Cryptocurrency on campus: One-credit class expected to launch at UW this upcoming fall
Along with universities like New York University and Princeton, the University of Wisconsin will launch classes on cryptocurrencies and blockchain technology to train students in the nascent but potentially transformative industry.
Business schools rethink MBA strategy as market demand shifts
When the London School of Economics launched its department of management, the university’s most senior academic decided not to offer an MBA as the flagship qualification.
Virtual clues
In a recent study, two UW-Madison researchers conducted an experiment having subjects play a virtual reality version of the arcade game Pong. Wearing an Oculus Rift headset, the participants were tasked with whacking a virtual ball with a virtual paddle.
Palmer’s Steakhouse owners working to create $1 million endowment for transplant research
Noted: Their new goal will be no small feat. They are working to create the endowment at UW Health for transplant research, with the help of a $500,000 donation. UW-Madison donors John and Tashia Morgridge will give $500,000 to create an endowment in Tony’s name, but to get the money the Arenas family must match that donation in five years.
Kohler provides $1 million for UW-Madison engineering studio
Kohler Co. provided $1 million in funding to create the Kohler Innovation Visualization Studio in Wendt Commons at the University of Wisconsin-Madison College of Engineering. Leaders from the company and college dedicated the space on Thursday.
Say goodbye to UW’s ‘Cards Against Humanity’ — ‘College Cards’ to shut down after threat of legal action
University has pre-established process for companies wishing to sell UW-branded products.
Cards against Wisconsin? College Cards to shut down production
Students will no longer be able to buy College Cards, a UW-focused version of the game Cards Against Humanity, after the company illegally used the university’s trademark.
Appointments, Resignations, Deaths (2/23/2018)
Noted: Barry Gerhart, acting dean and senior associate dean for faculty and research at the Wisconsin School of Business at the University of Wisconsin at Madison, to interim dean of the school.
Madison community leaders say business models need to be more sustainable
The Nelson Institute for Environmental Studies and the Grainger Center for Supply Chain Management hosted a lecture Thursday on sustainability-focused business and conservation.
Video gaming offers new, exciting way to educate children, researcher says
Jim Mathews, educational director of a team of game designers and education researchers at the Wisconsin Institutes for Discovery, gave a speech Monday night on how games can be used to increase empathy, raise awareness on important issues and leverage a child’s learning ability.
The Demise Of The Full-Time MBA
Wake Forest halted its two-year full-time program in 2014. In August, the University of Iowa’s Tippie College of Business announced it was shuttering its full-time MBA program. And in October, the University of Wisconsin—one of the nation’s oldest and most prestigious public business schools—suggested it might as well.
Chicago flower delivery startup Flowers for Dreams moves into Milwaukee, just in time for Valentine’s Day
Noted: Steven Dyme, a graduate of the University of Wisconsin-Madison, started Flowers for Dreams in 2012. It started filling orders in Milwaukee last year and has assembled a small team based here.
Gerhart to continue as Wisconsin School of Business interim dean
Following Anne Massey’s single semester as dean of UW-Madison’s School of Business, Barry Gerhart, senior associate dean for faculty and research, will continue as the school’s interim dean.
Polisis AI Reads Privacy Policies So You Don’t Have To
Today, researchers at Switzerland’s Federal Institute of Technology at Lausanne (EPFL), the University of Wisconsin and the University of Michigan announced the release of Polisis—short for “privacy policy analysis”—a new website and browser extension that uses their machine-learning-trained app to automatically read and make sense of any online service’s privacy policy, so you don’t have to.
Wisconsin company gains federal approval to make a medical isotope that hasn’t been produced in US in 30 years
SHINE, an offshoot of UW-Madison research, recently completed the first of several buildings and moved its equipment in last week.