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Category: Business/Technology

McDonald’s is being sucked into the movement to ban plastic straws

USA Today

Quoted: Tom O’Guinn, a University of Wisconsin expert on consumer behavior, said packaging issues aren’t enough to sway diners’ decisions on where to eat.”The average American doesn’t care lot about this,” he said. “People don’t want to sit there and think, ’Gee, this is a slight improvement in packaging.’”

STEM Leaders

Business Facilities Magazine

The UW spins out ideas and products but, more importantly, it graduates 21st century talent, much of which tends to stay and make an impact on the state’s economy.

New Wearable Device Tracks Muscle Movements

Machine Design

Even though today we can easily measure external forces during movement, we still lack the ability to measure the underlying muscle-tendon forces that generate human movement. Previous measuring methods have provided only limited information on the human tendons and muscles. Fortunately, new wearable device technology and research from the University of Wisconsin-Madison (UW-Madison)—led by mechanical engineering professor Darryl Thelen and graduate student Jack Martin—have determined a new non-invasive method of measuring human muscle-tendon force and movement.

Emoji Analysis: How it Can Help Your Business

Business News Daily

According to recent research by the Wisconsin School of Business, the use of emojis will likely continue to increase in marketing communications.

“Brands are trying to be authentic, to come across as personable, and project traits like warmth and competence,” Joann Peck, associate professor of marketing at the Wisconsin School of Business, said in the press release. “One way to do that is to mirror everyday conversation, and that means taking the non-verbal cues we use in face-to-face communication into the online environment.”

It’s Up to Republicans to Legalize Marijuana

Bloomberg News

Noted, Diop is an assistant professor at the Wisconsin School of Business: A second paper, by economists James Conklin, Moussa Diop and Herman Li, used a very interesting method to evaluate one aspect of legal weed’s impact — they looked at house prices. When recreational cannabis was legalized, many medical marijuana dispensaries converted to retail marijuana stores. Conklin et al. found that near these stores, housing prices almost immediately rose by about 8 percent relative to houses in other areas.

These $500 leggings are no ordinary workout clothes. They’re Bluetooth smart.

Milwaukee Journal Sentinel

Noted: Holtzman assembled a team of friends with varying experiences to form Torq Labs’ group of six co-founders. The team first met in November 2015. By the beginning of 2016, they had a prototype and established a company, Torq Laboratories Inc. Five of the six co-founders graduated from the University of Wisconsin-Madison. The sixth went to UW-Milwaukee.

Foxconn’s promised jobs boom could sputter a few miles away in Racine

Milwaukee Journal Sentinel

Noted: At the request of the Milwaukee Journal Sentinel, the leading ACE researchers at UW-Madison aggregated five years of statewide data, from 2011 through 2015, and broke out results for the four ZIP codes that cover the City of Racine. The four main ZIP codes encompass the urban center but also reach well into the suburbs, including the affluent lakefront Village of Wind Point, home of the Frank Lloyd Wright-designed Wingspread campus for the Johnson Foundation.

5 things to know about food delivery app EatStreet as its rapid national growth continues

Milwaukee Journal Sentinel

The Madison-based food ordering and delivery app EatStreet is one of the recent success stories in the Wisconsin startup scene. The company founded in a dorm room at the University of Wisconsin-Madison in 2010 has become a real player in the online food ordering business across the United States. EatStreet connects diners in more than 250 cities to more than 15,000 restaurants.

Who’s going to win the Amazon hustle?

Chicago Tribune

“He is one of those executives who wants to be remembered as being on the right side of history,” said Thomas O’Guinn, a marketing professor at the University of Wisconsin at Madison School of Business. “Part of the quid pro quo is there will be none of this stupid gender bathroom stuff. They are going to demand that the city do everything it can to fight voter suppression. They are going to demand high attention paid to meaningful spending on the environment and more efficient greenhouse reductions.”

Amazon’s HQ2 Search Is About Politics, Too

Bloomberg

Quoted: “He is one of those executives who wants to be remembered as being on the right side of history,” said Thomas O’Guinn, a marketing professor at the University of Wisconsin school of business. “Part of the quid pro quo is there will be none of this stupid gender bathroom stuff. They are going to demand that the city do everything it can to fight voter suppression. They are going to demand high attention paid to meaningful spending on the environment and more efficient greenhouse reductions.”

WashU, Wisconsin take battle over AbbVie drug patent to court

Chicago Tribune

Washington University in St. Louis is challenging the Wisconsin Alumni Research Foundation, which handles licensing for the University of Wisconsin-Madison, citing “shabby treatment” by its former partner. It’s seeking more than $38 million of the royalties the foundation gets from the sale of an AbbVie kidney disease drug.

Tom Still: In Wisconsin’s quest to produce more workers and startups, don’t forget liberal arts

Wisconsin State Journal

What’s missing in the UW-Stevens Point conversation, which has attracted notice nationwide, is an honest assessment of what employers expect from college graduates they hire. Do they want an emphasis on STEM disciplines – science, technology, engineering and math — or a liberal arts background that may be more adaptable?

How to make your cover letter shine

Wisconsin State Journal

Cover letters are powerful tools in your quest for a new job. A good one can get you an interview and make you a top candidate. Even if the position you’re seeking doesn’t require much writing, it’s important to demonstrate your communication skills and tailor your message to both the employer and the job. Here are some tips for crafting a compelling message.

Virtual clues

Isthmus

In a recent study, two UW-Madison researchers conducted an experiment having subjects play a virtual reality version of the arcade game Pong. Wearing an Oculus Rift headset, the participants were tasked with whacking a virtual ball with a virtual paddle.

Palmer’s Steakhouse owners working to create $1 million endowment for transplant research

Milwaukee Journal Sentinel

Noted: Their new goal will be no small feat. They are working to create the endowment at UW Health for transplant research, with the help of a $500,000 donation. UW-Madison donors John and Tashia Morgridge will give $500,000 to create an endowment in Tony’s name, but to get the money the Arenas family must match that donation in five years.

The Demise Of The Full-Time MBA

Forbes

Wake Forest halted its two-year full-time program in 2014. In August, the University of Iowa’s Tippie College of Business announced it was shuttering its full-time MBA program. And in October, the University of Wisconsin—one of the nation’s oldest and most prestigious public business schools—suggested it might as well.

Polisis AI Reads Privacy Policies So You Don’t Have To

Wired

Today, researchers at Switzerland’s Federal Institute of Technology at Lausanne (EPFL), the University of Wisconsin and the University of Michigan announced the release of Polisis—short for “privacy policy analysis”—a new website and browser extension that uses their machine-learning-trained app to automatically read and make sense of any online service’s privacy policy, so you don’t have to.