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Category: Business/Technology

Here’s a sweet recipe for cheap, green plastic—sugar and corncobs

Science

Plastic has a huge carbon footprint: Producing the petroleum-based material accounts for at least 100 million tons of carbon emissions each year. Now, a team of researchers at the University of Wisconsin in Madison has invented an inexpensive way to make plastic with a much lighter touch, from sugar and corncobs. If it can be made cheaply enough, the material could one day replace one of the world’s most common plastics—polyethylene terephthalate (PET)—found in food packaging, soda bottles, and even polyester fabric.

Beer school – and U.S. Brewers Academy – coming to Milwaukee

Milwaukee Journal Sentinel

Quoted: Ryder, who teaches fermentation sciences in the College of Agriculture and Life Sciences at the University of Wisconsin-Madison, wants the class to be geared to “regular people.” Ryder doesn’t imagine he’ll make brewers out of his students. He just wants to round out their knowledge “so they won’t feel intimidated about some of these beers. People don’t know what’s a good beer and what’s a bad beer and why.”

Maps As Storytelling

Wisconsin Public Radio

A new startup project out of the University of Wisconsin-Madison’s Discovery to Product program sees maps as storytelling. We speak with LifeMapping founder and UW-Madison grad Dean Olsen about how the twists and turns in his own life inspired him to create the software.

Klement’s Sausage names industry veteran as new CEO

Milwaukee Journal Sentinel

Quoted: “Being a University of Wisconsin-Madison graduate and a resident of Wisconsin for most of my life, I understand the passion and dedication that the Klement family and all our current and former employees have shared to make Klement’s one of the leading sausage brands in the U.S.,” Danneker said in the statement. “I look forward to continuing to grow Klement’s strong position in Milwaukee and Wisconsin and to sharing our love of sausage with consumers throughout the country.”

CEOs’ Risk Jobs if Taxes Differ Too Greatly from Competition

CPA Practice Advisor

Noted: Enacted in 2002 in response to jolting financial scandals at Enron, WorldCom and other major companies, SOX instituted a considerable tightening of federal corporate regulation. In the words of the study, by James A. Chyz of the University of Tennessee and Fabio B. Gaertner of the University of Wisconsin–Madison, the “post-SOX period coincided with increased IRS scrutiny of aggressive tax positions and legislation that led to increased regulatory scrutiny over the tax function. Consistent with increased pressures to be less tax-aggressive, we find that being in the lowest quintile of benchmarked tax rates [became] influential in predicting CEO turnover… This is consistent with boards responding to…increase[d] political and reputational costs surrounding tax avoidance.”

Centers and Facilities

BizEd

The Wisconsin School of Business at the University of Wisconsin–Madison has embarked on a US$11 million construction project to convert three floors in its facility into a vertically connected educational space called the Learning Commons. The Learning Commons will become the heart of the building, connecting its east and west wings, with ample natural light to open the space. The first floor will house the school’s finance and analytics lab, and the second and third floors will feature the business library and business learning center with five active learning classrooms equipped with wireless displays for collaboration. The upper floors will include ten breakout rooms, as well as collaborative and casual seating. Construction on the 33,000-square-foot space is due to be completed this spring.

Why Current Patient-Doctor E-Communication Guidelines are Not Good Enough: One Researcher Speaks Out

Healthcare Informatics

Noted: Researchers from the Wisconsin School of Business at the University of Wisconsin–Madison recently stated in a paper that although there are plenty of frequently suggested benefits of “e-visits” and of electronic communication between providers and patients, such as enabling providers to give patients a low-cost alternative to visiting the doctor’s office, there could also be unintended consequences involved.

Taste it, you’ll like it: Assaying the impact of in-store product sampling

Phys.org

Noted: In “An Assessment of When, Where and Under What Conditions In-Store Sampling is Most Effective,” the three authors – Sandeep R. Chandakula of Singapore Management University, Jeffrey P. Dotson of Brigham Young University, and Qing Liu of University of Wisconsin-Madison – find that sampling has both an immediate, if short-term, effect and a sustained impact on sales, but that the impact varies according to the size of the conducting the event. They also found that repeated sampling for a single product produces increased returns and that sampling tends to expand a category rather than purely substitute for another product.

One for me, one for you: “Companionizing” makes gift more special

Isthmus

According to research out of the University of Wisconsin School of Business, buying the same thing for yourself makes the gift even more special to the recipient. There’s even a name for it: companionizing.

“Recipients end up liking the gift more because it’s shared,” says Evan Polman, a UW marketing professor, who conducted the research with Sam Maglio, a marketing professor at the University of Toronto Scarborough. They published the results of their study in July in the Personality and Social Psychology Bulletin.

Groundbreakings: College science building, business school, learning commons

University Business

Noted: Three floors of the existing Grainger House will become a vertically connected education space. Set for completion in spring 2018, the $11 million project will include a new computer lab, business library, and finance and analytics lab. The Commons will also contain the Business Learning Center’s five classrooms with wireless displays.

UW-Madison selected design firm Potter Lawson (Madison), and MSR Design (Minneapolis) is serving as consultant and partner. Miron Construction (Neenah, Wisconsin) is handling construction.

UW entrepreneurial program ahead of the curve

WI Farmer

“UW-Madison is unique, according to my colleagues at other universities,” says Steele, co-founder and CEO of Lactic Solutions and UW–Madison Winder-Bascom Professor of food science. “UW–Madison may be ahead of its peers in providing support to entrepreneurial faculty and staff. However, most faculty and staff, including us in the early years, are not aware of the resources available to them.”

A budding blend: real estate and marijuana

Sarasota Herald-Tribune

Noted: A second study, from the University of Wisconsin School of Business and economics researchers from two additional universities, focused on property values in Denver and found that homes near retail cannabis outlets — within just 0.1 miles — gained 8.4 percent more in value than houses just steps further away, from 0.1 to 0.25 miles. That big increase amounted to almost $27,000 for an average house.