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Category: Business/Technology

Why Current Patient-Doctor E-Communication Guidelines are Not Good Enough: One Researcher Speaks Out

Healthcare Informatics

Noted: Researchers from the Wisconsin School of Business at the University of Wisconsin–Madison recently stated in a paper that although there are plenty of frequently suggested benefits of “e-visits” and of electronic communication between providers and patients, such as enabling providers to give patients a low-cost alternative to visiting the doctor’s office, there could also be unintended consequences involved.

Taste it, you’ll like it: Assaying the impact of in-store product sampling

Phys.org

Noted: In “An Assessment of When, Where and Under What Conditions In-Store Sampling is Most Effective,” the three authors – Sandeep R. Chandakula of Singapore Management University, Jeffrey P. Dotson of Brigham Young University, and Qing Liu of University of Wisconsin-Madison – find that sampling has both an immediate, if short-term, effect and a sustained impact on sales, but that the impact varies according to the size of the conducting the event. They also found that repeated sampling for a single product produces increased returns and that sampling tends to expand a category rather than purely substitute for another product.

One for me, one for you: “Companionizing” makes gift more special

Isthmus

According to research out of the University of Wisconsin School of Business, buying the same thing for yourself makes the gift even more special to the recipient. There’s even a name for it: companionizing.

“Recipients end up liking the gift more because it’s shared,” says Evan Polman, a UW marketing professor, who conducted the research with Sam Maglio, a marketing professor at the University of Toronto Scarborough. They published the results of their study in July in the Personality and Social Psychology Bulletin.

Groundbreakings: College science building, business school, learning commons

University Business

Noted: Three floors of the existing Grainger House will become a vertically connected education space. Set for completion in spring 2018, the $11 million project will include a new computer lab, business library, and finance and analytics lab. The Commons will also contain the Business Learning Center’s five classrooms with wireless displays.

UW-Madison selected design firm Potter Lawson (Madison), and MSR Design (Minneapolis) is serving as consultant and partner. Miron Construction (Neenah, Wisconsin) is handling construction.

UW entrepreneurial program ahead of the curve

WI Farmer

“UW-Madison is unique, according to my colleagues at other universities,” says Steele, co-founder and CEO of Lactic Solutions and UW–Madison Winder-Bascom Professor of food science. “UW–Madison may be ahead of its peers in providing support to entrepreneurial faculty and staff. However, most faculty and staff, including us in the early years, are not aware of the resources available to them.”

A budding blend: real estate and marijuana

Sarasota Herald-Tribune

Noted: A second study, from the University of Wisconsin School of Business and economics researchers from two additional universities, focused on property values in Denver and found that homes near retail cannabis outlets — within just 0.1 miles — gained 8.4 percent more in value than houses just steps further away, from 0.1 to 0.25 miles. That big increase amounted to almost $27,000 for an average house.

Big Ten champs

Isthmus

When it comes to voting, UW-Madison students have regularly reigned Big Ten champs. There’s never been a formal competition for the highest voter turnout among the 14 universities, but reports from nine of the schools show UW a clear leader.

KIINCE retrains the brain for stroke victims

WiSC-TV

KIINCE—shorthand for Kinetic Immersive Interfaces for Neuromuscular Coordination Enhancement—is a Madison-based corporation that has emerged from the research of Kreg Gruben, associate professor of the University of Wisconsin–Madison department of kinesiology.

Big question for U.S. cities: Is Amazon’s HQ2 worth the price?

Newsday

Noted: EMSI, an economic consulting firm, calculates that workers in only five of the nation’s 100 largest cities experienced healthy average annual pay increases of at least 2 percent, adjusted for inflation, from 2012 through 2016: San Jose; Seattle; San Francisco; Raleigh, North Carolina; and Madison, Wisconsin. The first four are tech hubs, while Madison is the home of the University of Wisconsin.

For tech recruiters, UW-Madison is a hotbed for computer science talent

Capital Times

Over a thousand students and recruiters jostled about the Varsity Hall conference room in Union South on Tuesday afternoon. Lines of varying sizes snaked throughout the space, some even winding outside of it, as students — many wearing formal wear, almost all clutching resumes — waited to chat with potential employers from almost 50 different startups, tech firms and government institutions. Local institutions like Epic Systems and American Family Insurance had booths side by side with global brands like Facebook and Bloomberg.

Foxconn hires its first Wisconsin employee

Milwaukee Journal Sentinel

Noted: But the hiring of Chris Murdoch as a special advisor marks the first state resident hired by the company. Murdoch brings an unusual background to the job as a Navy pilot who until last month ran the Naval ROTC program at the University of Wisconsin-Madison.

UWPD & students rollout new campus safety feature

WKOW-TV 27

Walking alone at night can make anyone nervous. But many students at UW-Madison don’t have a car, so they don’t have a choice but to walk. For those who are concerned about safety, they currently depend on the 140 emergency blue light stations that are scattered around campus. But UW police say they’re outdated and it’s why they’re offering a new method right at your fingertips.

UW Madison Business School to Get Learning Commons

Campus Technology

The School of Business at the University of Wisconsin–Madison has begun an $11 million remodel to convert its three-story building into a “learning commons.” The new facility will include a state-of-the-art finance and analytics lab, active learning classrooms and ample numbers of collaborative spaces. The project, which covers 33,000 square feet, is expected to be done in spring 2018. The business school and the university’s libraries worked together to develop the main themes for the renovation.

What’s the buzz? Officials helping to strengthen bee populations in Dane County

Wisconsin State Journal

Bees aren’t necessarily welcome at picnics and outdoor events, but they are essential for pollinating crops worth millions of dollars to the Wisconsin economy. To that end, UW-Madison and UW-Extension staff in Dane County are working with the Dane County Environmental Council to increase bee education and get the most out of bee-friendly land use and development.

Snapchat Teams With College Newspapers

Inside Higher Education

Snapchat is introducing hyperlocal news coverage with help from college and university newspapers.The social media app announced that it was partnering with four college newspapers to expand its news coverage to a younger audience. University of California, Berkeley’s The Daily Californian, Texas A&M University’s The Battalion, Syracuse’s The Daily Orange, and the University of Wisconsin at Madison’s The Badger Herald will begin publishing weekly news highlights, called Stories, on the app.