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Category: Business/Technology

Wisconsin gives autonomous vehicle innovation a lane to drive itself

Wisconsin State Journal

The Governor’s Steering Committee on Autonomous and Connected Vehicle Testing and Deployment will advise Walker on how best to advance the testing and operation of self-driving vehicles in Wisconsin. It will include a mix of industry, technology, regulatory and academic members, and build upon the selection of the UW’s Traffic Operations and Safety Laboratory as a test bed.

Milwaukee startup creates life vest for kayakers, triathletes and others who won’t wear bulky preservers

Milwaukee Journal Sentinel

Noted: Shaken by the tragedy, the University of Wisconsin-Madison senior business major vowed to invent a lightweight, minimalist life vest that would appeal to triathletes, surfers, kayakers, anglers, standup paddle boarders, sailors and anyone else who should, but probably doesn’t, wear a personal flotation device.

Scott Walker seeks ‘steering committee’ to study driverless cars

Wisconsin State Journal

The committee will be headed by a Department of Transportation official and include representatives from the Department of Transportation, the Wisconsin Economic Development Corporation, the state insurance commission, the Wisconsin State Patrol, the UW-Madison, the Wisconsin Technology Council, the governor’s office, local law enforcement, a motorcycle advocacy organization, the trucking industry and three or more members from the “automated and connected vehicle technology sector,” as well as six appointees chosen by legislative leadership from both parties, according to the executive order.

Cranberry research to get a boost in Wisconsin

Wisconsin State Journal

The $1.5 million research station is being paid for through a public-private partnership that includes $750,000 in private funds and $650,000 from the USDA’s Agricultural Research Service. The property will include 30 acres of production cranberry beds to generate revenue to help support research, along with another five acres of beds for further research studies by faculty at UW-Madison and the USDA.

File not deleted: UW scholar works to preserve podcasts for history

Capital Times

The project was among the projects to recently win funding from UW2020, an initiative backed by the Wisconsin Alumni Research Foundation to provide resources for innovative academic research.According to Jeremy Morris, the communications professor who launched PodcastRE, the project is saving cultural artifacts that are at risk of being lost. Unlike film reels or canvas paintings, podcasts are not vulnerable to decay, fire, humidity or mold. The threat they face is simply getting deleted from a server.

In Logistics Health founder Don Weber, military veterans have an entrepreneurial model

Wisconsin State Journal

Noted: His remarks came at the first in a series of Muster Across Wisconsin events produced by Bunker Labs Wisconsin in concert with the UW Small Business Development Centers and the Wisconsin Technology Council. In addition to Weber’s talk, the La Crosse event featured seminars on the basics of building a business, finding the right resources and attracting capital. Future Muster Across Wisconsin events will follow similar outlines.

“Pokemon Go” Players May Be Happier, Friendlier, & More Physically Active Than Those Who Aren’t Catchin’ ‘Em All

Bustle

If you spent a significant portion of last summer knocking into lampposts in pursuit of a wiley Bulbasaur, cursing wildly because you walked five miles to hatch an egg that turned out to be a dingy-old Pidgey, or patiently explaining to your parents that you are indeed a single 25-year-old playing a video game on her phone and yes, you do believe this is time well-spent, I have good news for you. This week, researchers from the University of Wisconsin-Madison released a study which suggests “Pokemon Go” players are happier, friendlier, and more physically active than their non-”Pokemon Go” playing peers (or, Poke-muggles, as I have been repeatedly asked to stop calling them).

MBA News: Are American B-Schools Best in the World?

Beat the GMAT

Noted: Anne P. Massey, the new dean at the University of Wisconsin School of Business, is particularly interested in encouraging more women to enter traditionally male dominated industries like tech, science, engineering, and math. It’s an issue she about which she speaks from personal experience: “I’m proud of the fact that we can get young women to do these things … I still have the fondest memory of a female math professor at RPI who made me realize that [women] can do whatever we want.” (The Badger Herald)

Where Consumer Goods Firms Get Their MBAs

Poets and Quants

The Midwest is the best — at least when it comes to cracking the job market in consumer packaged goods. Eight of the top nine business schools for sending newly graduated MBAs into the CPG industry in 2016 are based in the region, from public stalwarts like the University of Minnesota to the private halls of Notre Dame University in South Bend, Indiana. Leading them all: Wisconsin School of Business, which sent 27% of its Class of 2016 to the likes of General Mills and PepsiCo.

Students pitch ideas in UW-L small business competition

La Crosse Tribune

Noted: This isn’t the only accolade for the five-member student team, which will be competing at the Wisconsin Big Idea Tournament on Saturday, Apr. 22 in Madison. The first place winner will receive a $2,000 cash prize, a free one-hour consultation with the Law & Entrepreneurship Clinic at the UW Law School, up to $25,000 in funding, and paid travel to Silicon Valley and an opportunity to present at the International Business Model Competition in California.

Appointments and Transitions

BizEd

Noted: Anne P. Massey has been selected as the next dean of the Wisconsin School of Business at the University of Wisconsin-Madison. Massey, currently at Indiana University Bloomington, is a professor of information systems at the Kelley School of Business as well as associate vice president for academic affairs. Massey will succeed François Ortalo-Magné, who has been named dean of London Business School. She begins her new role at Wisconsin on August 7.

Kelley Prof Wins Wisconsin Deanship

Poets and Quants

The Wisconsin School of Business named a veteran professor at rival Kelley School of Business at Indiana University as its new dean. The school today (March 23) announced that Anne P. Massey, 56, who holds the title of dean’s research professor of information systems at Kelley, will succeed François Ortalo-Magné, who will depart Madison this summer to become dean of London Business School.

These new lenses give you superhuman sight, let you see colors with greater clarity

Digital Threads

Human beings are pretty darn versatile, but we still have plenty of limitations when it comes to the way we sense the world. Case in point are metamers: colors which appear to our eyes to be identical, but which are actually composed of slightly different wavelengths of light. While sensors can spot metamers with ease, our eyeballs just aren’t fine-tuned enough to spot the difference.

Special glasses give people superhuman colour vision

New Scientist

It’s sometimes practically impossible to tell similar colours apart. Even side by side, they look the same. A special pair of spectacles gives us new power to see more distinct colours, and could one day help to spot counterfeit banknotes or counteract camouflage.The glasses, devised by a team at the University of Wisconsin-Madison, basically enhance the user’s colour vision, allowing them to see metamers – colours that look the same but give off different wavelengths of light – as recognisably distinct hues.

WEDC to dole out $498K to startup-focused groups

Capital Times

Among the 12 parties receiving grants, two are based in Madison: The University of Wisconsin Law & Entrepreneurship Clinic, which provides legal advice to young companies around the state, and the Wisconsin Alumni Research Foundation, which helps protect intellectual properties and research associated with the UW-Madison.

Rebecca Kleefisch: UW grants will help encourage start-ups

Wisconsin State Journal

Column by Wisconsin’s Lieutenant Governor: As the mother of middle schoolers, I’ve supplied my fair share of two-liter bottles to make ecosystems. An ecosystem is that complex, interwoven web of realities and relationships in a particular ecological area. A forest’s ecosystem, for instance, includes the trees and their leaves, the bugs and birds, herbivores, omnivores and carnivores.

The view is spectacular!

Isthmus

Noted: UW-Madison has pioneered some of the most cutting-edge developments in VR technology at its Living Environments Laboratory within the Wisconsin Institute for Discovery.