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Category: Research

One for me, one for you: “Companionizing” makes gift more special

Isthmus

According to research out of the University of Wisconsin School of Business, buying the same thing for yourself makes the gift even more special to the recipient. There’s even a name for it: companionizing.

“Recipients end up liking the gift more because it’s shared,” says Evan Polman, a UW marketing professor, who conducted the research with Sam Maglio, a marketing professor at the University of Toronto Scarborough. They published the results of their study in July in the Personality and Social Psychology Bulletin.

Bill puts UW’s ob-gyn program at risk

Milwaukee Journal Sentinel

If you are a woman living in Wisconsin, you probably don’t think much about how your obstetrics/gynecology physician was trained; you just expect that he or she has completed a rigorous educational program in med school and then in residency training.

UW study searches for signs of unsettling sleep

Chippewa Herald

On Monday night, with the electrodes hooked up to recording machines and other sensors placed on Bochte’s chest and legs, he slept during the baseline portion of the study at Wisconsin Sleep, a joint venture between UW Health and UnityPoint Health-Meriter.

For Older Adults, Yoga Can Reduce Risk Of Falls, UW Study Finds

Wisconsin Public Radio

Falls can be a serious threat for older Americans. One-third of adults over age 65 fall each year, and one out of five falls causes a serious injury. But a new study from the University of Wisconsin-Madison suggests yoga — specifically hatha yoga — can dramatically reduce the risk of falls for older adults.

UW study searches for signs of unsettling sleep

Wisconsin State Journal

On Monday night, with the electrodes hooked up to recording machines and other sensors placed on Bochte’s chest and legs, he slept during the baseline portion of the study at Wisconsin Sleep, a joint venture between UW Health and UnityPoint Health-Meriter.

Unlocking the Secrets of Ebola

Technology Networks

The findings could allow clinicians to prioritize the scarce treatment resources available and provide them to the sickest patients, said the senior author of the study, Yoshihiro Kawaoka, a virology professor at the UW-Madison School of Veterinary Medicine.

PNNL study finds clues to Ebola survival

Tri-City Herald

Researchers at the Pacific Northwest National Laboratories partnered with other institutions, including the University of Wisconsin-Madison, as the university had the rare opportunity to obtain blood samples from 20 patients sickened with Ebola virus during a major outbreak that began in Africa’s Sierra Leone in 2014.

Bird Flu Is Spreading in Asia, Experts (Quietly) Warn

The New York Times

Noted: At about the same time, a well-known virologist at the University of Wisconsin — Madison showed that a Chinese H7N9 strain could both kill ferrets and be transmitted between them. Because ferrets suffer roughly the same effects from flu that humans do, the development was “not good for public health,” said the virologist, Dr. Yoshihiro Kawaoka.

A pleasant picture for baby boomers: Lower risk of macular degeneration

Wisconsin State Journal

“It may have something to do with the cumulative impact of a lot of gains in health care, in terms of preventing and treating childhood infections, and improved maternal and child health,” said Karen Cruickshanks, a UW-Madison epidemiologist who led the study, published Thursday in the journal JAMA Ophthalmology.

Where Does Sand Come From? Parrotfish Poop Makes White Beaches and Now Scientists Know How

Newsweek

Noted: The team, made up of scientists from Lawrence Berkeley National Laboratory, Nanyang Technological University in Singapore and the University of Wisconsin-Madison used a Berkeley X-ray machine known as the Advanced Light Source (ALS) to look at parrotfish teeth. They also used a technique known as polarization-dependent imaging contrast (PIC) mapping to further examine the teeth. PIC was developed by study researcher Pupa Gilbert, a biophysicist and professor in the Physics Department at the University of Wisconsin-Madison, and allowed the researchers to see the parrotfish in a way previously not possible.

Shortage of mental health care providers hits crisis point just as more teens seek help

Milwaukee Journal Sentinel

Noted: A Journal Sentinel analysis of 2016 workforce data found that Wisconsin is worse than most states in its per-capita workforce of all types of mental health professionals: nurses, counselors, social workers, psychologists and psychiatrists. Data were compiled by researchers at County Health Rankings & Roadmaps based at UW-Madison.

Climate change is here: Wisconsin is seeing earlier springs, later falls, less snow and more floods

Capital Times

Scientists with the University of Wisconsin-Madison’s Initiative on Climate Change Impacts — an effort to identify climate change fallout and offer coping strategies — believe that the effects can be mitigated with reduced greenhouse gas emissions. They believe that policy makers and public agencies can take measures to adapt. But those measures are on indefinite hold. “It’s disappointing, particularly with the shutdown of the DNR science bureau that WICCI collaborated with,” said Michael Notaro, a UW-Madison professor on the front lines of climate research.

The West Will Burn

Outside

Noted: That article led me to the University of Wisconsin-Madison, whose Forest and Wildlife Ecology Lab has been studying wildland-urban interface. One of the lab’s research papers defines that term: “The wildland–urban interface (WUI) is the area where houses meet or intermingle with undeveloped wildland vegetation. The WUI is thus a focal area for human–environment conflicts, such as the destruction of homes by wildfires.”

Scientists struggle with sexism and racism: ‘We think these bias studies don’t apply to us’

The Washington Post

Scientists pride themselves on objectivity — they deal in empirical methods, double-blind studies, data-driven conclusions. But when it comes to human bias, even the most rigorous researchers are vulnerable. At the Society for Neuroscience conference in Washington — attended by 30,000 brain scientists from around the world — Jo Handelsman presented the harsh realities faced by women and minorities in science.

Painting with betalains

Nature Plants

Investigations of plant metabolism (at UW–Madison) reveal how an enzyme variant with reduced feedback sensitivity may allow plants to switch their pigment palettes.

Can math be used to predict an outbreak?

Milwaukee Journal Sentinel

Quoted: “I would say that algorithms and mathematical modeling are fairly pervasive and ubiquitous, from the time someone wakes up in the morning until the end of the day,” said Anthony Gitter, an assistant professor in the department of biostatistics and medical informatics at the University of Wisconsin-Madison.