Category: Top Stories

The Kansas City Chiefs weren’t the only stars of Sunday night’s Super Bowl. UW-Madison’s School of Veterinary Medicine is getting a lot of attention after the big game.

On its Facebook page Jan. 31, PetCo, the pet supply chain, pledged $250,000 to the UW Vet School to help fight pet cancer.

The 30-second advertisement spurred companies, including Petco and State Farm to donate thousands of dollars to the University.

The University of Wisconsin School of Veterinary Medicine got a big boost heading into the Super Bowl debut of an ad sponsored by Weather Tech.

The Petco Foundation announced a donation of $250,000 dollars to the University Of Wisconsin- Madison School Of Veterinary Medicine. The company made the announcement on January 31st to “further lifesaving care for pets in need”.

The nostalgia mixed with sentimentality. And several heartfelt commercials, from companies like New York Life Insurance and WeatherTech, seemed to have left the deepest impression on viewers.

“This is an amazing opportunity not only for the University of Wisconsin-Madison and the School of Veterinary Medicine, but for veterinary medicine worldwide,” Markel told WMTV. “We’re thrilled to share with Super Bowl viewers how our profession benefits beloved animals like Scout and helps people, too.”

The group that saved Scout’s life, the University of Wisconsin-Madison and the School of Veterinary Medicine will have a massive spotlight shone on the great work they have accomplished in front of a massive audience thanks to the TV spot.

When the University of Wisconsin-Madison’s veterinary school saved Scout’s life, owner David MacNeil thanked it in a major way: He landed them a spot in the big game.

You may have seen the ad already. Or heard about it. It features a 7-year old golden retriever named Scout who was treated for a tumor on his heart at the UW-Madison School of Veterinary Medicine.

The university considers itself pretty lucky, too. “This is an amazing opportunity not only for the University of Wisconsin–Madison and the School of Veterinary Medicine, but for veterinary medicine worldwide,” said UW veterinary school Dean Mark Markel, DVM, PhD, DACVS. “So much of what’s known globally today about how best to diagnose and treat devastating diseases such as cancer originated in veterinary medicine.”

School of Veterinary Medicine dean Mark Markel reckons the advert will go a long way in promoting everything they do.”This is an amazing opportunity not only for the University of Wisconsin-Madison and the School of Veterinary Medicine, but for veterinary medicine worldwide,” he said.

“Much of Madison’s transportation planning discussion centers on highway improvements, but alternative transportation is making inroads. The Metro system is the 16th most-used transit network in the country, and students at the University of Wisconsin-Madison contribute high bike and pedestrian commuting scores,” according to the report. “Madison may not be the best in any single category, but its classic Midwesterner ’pretty darned good’ scores across the board earned it a top spot on our list.”

Scout is a very lucky 7-year-old golden retriever. Like all to many dogs of the breed, he suffered from cancer as he approached canine middle age, and veterinarians initially estimated he had only about a 1 percent chance for survival. He’s still around and kicking thanks to the efforts of professionals at the University of Wisconsin-Madison’s School of Veterinary Medicine.

Made In America: Weathertech

David MacNeil was so grateful to University of Wisconsin-Madison’s veterinary school for saving his dog Scout’s life that he’s thanking them in the biggest way possible — with a Super Bowl ad!

Fortunately, Scout was taken for treatment at The University of Wisconsin School of Veterinary Medicine, where heroic staff put together a cutting-edge treatment plan to shrink Scout’s tumour, with incredible results.

Scout was eventually brought to University of Wisconsin-Madison (UWM) where he immediately underwent chemotherapy and radiation to target the tumour on his heart.

’Scout’s story is amazing. There is nothing like this… certainly not for a school of medicine’ UW Dean says.

The spot, ’Lucky Dog,’ features WeatherTech’s beloved and unofficial mascot, Scout, telling the story of his journey from a devastating cancer diagnosis, to going through aggressive treatments that have helped get him back on his paws. It celebrates the work and research being done at the University of Wisconsin School of Veterinary Medicine.

The Bolingbrook-based manufacturer of automotive accessories tells the tale of the company mascot’s battle with cancer in a new Super Bowl commercial.

I’m a sucker for dogs in Super Bowl commercials (remember the Budweiser dogs?!?) and WeatherTech is going to have people talking about this ‘Lucky Dog’ ad that’s designed to drive donations to the University of Wisconsin-Madison’s veterinary school.

The spot, “Lucky Dog,” features WeatherTech’s beloved and unofficial mascot, Scout, telling the story of his journey from a devastating cancer diagnosis, to going through aggressive treatments that have helped get him back on his paws. It celebrates the work and research being done at the University of Wisconsin School of Veterinary Medicine. The ad also hopes to inspire millions of animal lovers to support the school’s research efforts that will ultimately save not only dogs, but pets and even humans, from life-threatening diseases.

So he took Scout to the School of Veterinary Medicine at the University of Wisconsin-Madison, where MacNeil says they implemented an aggressive treatment program.

But MacNeil, who had lost three other dogs to cancer before adopting Scout, refused to accept that diagnosis. On the advice of his local vet, he rushed his dog up from WeatherTech’s Bolingbrook, Illinois, headquarters to the University of Wisconsin’s flagship campus in Madison the very next morning. There, doctors at the School of Veterinary Medicine began an aggressive attack on the tumor that had invaded Scout’s body.

Scout may be an Illinois dog (and essentially the face of Illinois-based WeatherTech), but he’s going national to support the University of Wisconsin’s School of Veterinary Medicine during the Super Bowl.

“Scout’s illness devastated us,” MacNeil said. “We wanted this year’s Super Bowl effort to not only raise awareness, but also financial support for the incredible research and innovative treatments happening at the University of Wisconsin School of Veterinary Medicine, where Scout is still a patient.”

In a story now going viral, the Wisconsin State Journal reports that a a top executive, David McNeil, has bought a 30-second ad during the 2020 Super Bowl for $5.2 million to praise the University of Wisconsin-Madison School of Veterinary Medicine.

He took Scout, who serves as his company’s unofficial mascot, to the University of Wisconsin School of Veterinary Medicine.

A dog named Scout being treated for cancer at the UW School of Veterinary Medicine will be featured in a Super Bowl ad on Sunday, February 2nd.

For the first time, the University of Wisconsin-Madison is going to be featured in a Super Bowl commercial thanks to Scout, a 7-year-old golden retriever, and the School of Veterinary Medicine.

Madison is both the Wisconsin state capital, with about 250,000 residents, and a spirited college town, home to the University of Wisconsin at Madison, with about 40,000 students. You can’t miss either aspect. The carefully planned area around the Capitol building, called Capitol Square, is packed with trendy restaurants, bars, shops and music venues that appeal to residents as well as visitors. And the campus? It’s a straight shot down State Street, past about a mile of beer and coffee bars, restaurants, boutiques, ice cream shops, a modern art museum and performing arts center.

On this year’s list, UW-Madison’s Gloria Ladson-Billings is No. 8, Adam Gamoran is No. 97, Stacey Lee is No. 176, and Jerlando Jackson is No. 177.