Skip to main content

Category: Top Stories

WeatherTech: Lucky Dog by Pinnacle Advertising

The Drum

The spot, ’Lucky Dog,’ features WeatherTech’s beloved and unofficial mascot, Scout, telling the story of his journey from a devastating cancer diagnosis, to going through aggressive treatments that have helped get him back on his paws. It celebrates the work and research being done at the University of Wisconsin School of Veterinary Medicine.

Best Super Bowl Commercials Of 2020

Bro Bible

I’m a sucker for dogs in Super Bowl commercials (remember the Budweiser dogs?!?) and WeatherTech is going to have people talking about this ‘Lucky Dog’ ad that’s designed to drive donations to the University of Wisconsin-Madison’s veterinary school.

WeatherTech’s Ad in Super Bowl LIV Looks To Raise Money for the University of Wisconsin School of Veterinary Medicine

Globe News Wire

The spot, “Lucky Dog,” features WeatherTech’s beloved and unofficial mascot, Scout, telling the story of his journey from a devastating cancer diagnosis, to going through aggressive treatments that have helped get him back on his paws. It celebrates the work and research being done at the University of Wisconsin School of Veterinary Medicine. The ad also hopes to inspire millions of animal lovers to support the school’s research efforts that will ultimately save not only dogs, but pets and even humans, from life-threatening diseases.

WeatherTech’s Super Bowl ad is to thank the vets who saved CEO’s dog

SBNation.com

But MacNeil, who had lost three other dogs to cancer before adopting Scout, refused to accept that diagnosis. On the advice of his local vet, he rushed his dog up from WeatherTech’s Bolingbrook, Illinois, headquarters to the University of Wisconsin’s flagship campus in Madison the very next morning. There, doctors at the School of Veterinary Medicine began an aggressive attack on the tumor that had invaded Scout’s body.

Dog treated for cancer by UW vets to be in Super Bowl ad

Fox 11

“Scout’s illness devastated us,” MacNeil told WMTV. “We wanted this year’s Super Bowl effort to not only raise awareness, but also financial support for the incredible research and innovative treatments happening at the University of Wisconsin School of Veterinary Medicine, where Scout is still a patient,”Mark Markel, dean of the School of Veterinary Medicine says this is an incredible opportunity, not only for the University of Wisconsin–Madison and the School of Veterinary Medicine, but for veterinary medicine worldwide.

Things to do in Madison, Wis.

Washington Post

Madison is both the Wisconsin state capital, with about 250,000 residents, and a spirited college town, home to the University of Wisconsin at Madison, with about 40,000 students. You can’t miss either aspect. The carefully planned area around the Capitol building, called Capitol Square, is packed with trendy restaurants, bars, shops and music venues that appeal to residents as well as visitors. And the campus? It’s a straight shot down State Street, past about a mile of beer and coffee bars, restaurants, boutiques, ice cream shops, a modern art museum and performing arts center.

UW-Madison grad’s emotional commencement speech goes viral: ‘We’re gonna teach ’em how to say goodbye.’

Milwaukee Journal Sentinel

In the month since (Lisa Kamal) made the speech — a poignant meditation on belonging, resilience, diversity, mental health and kindness toward oneself — the video went viral, garnering 3.5 million views across multiple social media platforms and a lot of attention, especially from her home country of Malaysia.

When a Homecoming Video Raises Questions About Campus Diversity

EdSurge

A two-minute video made by students at the University of Wisconsin at Madison was meant to promote school spirit and bring the campus together during homecoming festivities a couple of months ago. But some students there had a very different reaction as they watched scene after scene of students working and playing around campus, since almost every one of the students shown was white.

Wisconsin Fans Turn Downtown LA Red Before Rose Bowl

Wisconsin Public Radio

In addition to fans donning their “Beat Oregon” pins, the pep rally drew University of Wisconsin-Madison dignitaries like Chancellor Rebecca Blank and athletic director Barry Alvarez. Monday marked Alvarez’s 73rd birthday. Fans sang to him before he gave a rousing speech.

UW-Madison faculty hiring hits 15-year high, but pay remains a problem

Wisconsin State Journal

Data provided by UW-Madison earlier this month show the extent of the university’s rebound in faculty recruitment and retention in the three school years since 2015-16 when officials said budget cuts and controversial changes to tenure policies led to a decline in the number of new faculty hires and a spike in other institutions poaching UW-Madison professors.

Student speaker spins songs from Hamilton at UW-Madison’s 2019 winter commencement

Wisconsin State Journal

Raise a glass to freedom. Raise a glass to all of us. Telling the story of today. Those slightly modified lyrics to “The Story of Tonight” from the musical “Hamilton” kicked off Lisa Kamal’s speech to her fellow graduates and a crowd of more than 7,000 people Sunday at the Kohl Center for UW-Madison’s 2019 winter commencement ceremony.

Graduates fill Kohl Center for winter Commencement

WKOW-TV 27

Student speaker Lisa Kamal shared her story, of how she get a full-ride scholarship from the Malaysian government.”I think in college, truthfully there’s going to be a lot of times where you get bummed down, things get really hard. You just have to keep going. Take it one day at a time, and you’ll get to the end,” Kamal said.

A Few Cities Have Cornered Innovation Jobs. Can That Be Changed?

The New York Times

There are about a dozen industries at the frontier of innovation. They include software and pharmaceuticals, semiconductors and data processing. Most of their workers have science or tech degrees. They invest heavily in research and development. While they account for only 3 percent of all jobs, they account for 6 percent of the country’s economic output. Madison is noted prominently in the study as an area that could become a major tech hub.

Brookings: 90 percent of high-tech job growth happened in 5 metro areas

Vox

Brookings suggests intensive government investment — direct funding, tax preferences, workforce development — to stem future regional economic divergence. The report lists a number of areas like Madison, Wisconsin; Albany, New York; and Provo, Utah, that have existing assets like universities that could potentially make them future innovation hubs, but this will only happen if there’s a concerted effort.