“My take on the inflation story is that a lot of that is uncertainty,” says J. Michael Collins, a professor of public affairs and human ecology at the University of Wisconsin-Madison. “A lot of that is, ‘I enjoyed a world better where I knew kind of what my rent was going to be in three years. Now, I have no idea how much my rent’s going to get jacked up in 2028, and that freaks me out.'”
Category: Experts Guide
UW scientists alarmed by Trump plan to break up national weather research center
University of Wisconsin-Madison scientists are sounding the alarm over a Trump administration plan to dismantle a prominent weather and climate research center, saying it could jeopardize the future of weather forecasting.
The National Center for Atmospheric Research is based in Boulder, Colorado, but is overseen by a consortium of universities, including UW-Madison and UW-Milwaukee. The center allows researchers to work together on large projects that no one scientist or university could do alone.
Sleep monitors and poop tests: Health-tracking gifts find a place under the tree
Giving health testing and monitoring gifts comes with some tricky etiquette questions.
“There is some risk of offending,” says Evan Polman, a consumer psychologist at the University of Wisconsin-Madison, who has studied gift giving. It could convey that the recipient is somehow inadequate, he says.
If you are giving devices that track both sleep and physical activity, such as those from Oura and Whoop, Polman suggests highlighting the sleep monitoring—not the fitness.
When giving health-testing and tracking devices, he suggests buying them for yourself, too. “If we’re doing it together, I think it takes away almost all of the judginess,” he says.
Inside the North Carolina GOP’s decade-long push to seize power from the state’s democratic governors
“This is not what people voted for,” said Derek Clinger, a senior counsel at the State Democracy Research Initiative, an institute at the University of Wisconsin Law School, who has studied the events in North Carolina.
UW Health encourages living organ donation
“Living donation is the gift of a lifetime because a kidney from a living donor often lasts longer than a kidney from a deceased donor,” said Dr. Dixon Kaufman, the director of the UW Health Transplant Center and a professor of surgery at the University of Wisconsin School of Medicine and Public Health. “We see the urgent need for more donors every day, which motivated us to launch this initiative.”
MMSD works to reduce seclusion and restraint incidents involving students with disabilities
Andrea Ruppar, a special education professor at the University of Wisconsin-Madison, describes seclusion and restraint as traumatic.
“Restraint and seclusion are two ways of restricting students movement within a school. And they are interventions that are meant to be used very rarely and only in cases of emergency,” Ruppar said.
Donald Trump is making Joe Biden’s fatal mistake
“Part of President Trump’s power has been his ability to make many people in the United States feel seen and heard,” said Katherine Cramer, a professor of political science at the University of Wisconsin-Madison. “Telling them that the economy is doing fine, when their every day reality tells them otherwise, runs the risk of weakening that power. Particularly for people who aren’t super interested in politics—that is, most people—every day indicators of affordability like gas and grocery prices have a big effect on how well people think the economy is doing.”
Experts worry new strain and low vaccination rates could mean severe flu season in Wisconsin
“It’s still early in the season, but we’re starting to see things start to go up,” said Dr. James Conway, an infectious diseases expert at the University of Wisconsin-Madison’s Global Health Institute. “We fortunately seem to be later than some areas of the country, which is good, but our immunization rates are well below where they need to be.”
Afghans in Wisconsin feel fear amid immigration restrictions, rhetoric
Najib Azad, a lawyer, author and faculty staff at University of Wisconsin-Madison, also came to America in 2021 and now lives in Stevens Point. He previously served as press secretary for the former Afghan president.
“The entire Afghan community was profiled, they were judged, and then in the hour after that, in the second or third hour, almost every immigrant in this country was judged,” Azad told News 3 Now.
Local educator discusses Trump Administration’s $12 billion in aid for American farmers
“It will help a lot—especially with cash flow issues—because by then, they will be finishing up paying for a lot of the inputs for the ’26 crops,” said Paul Mitchell, University of Wisconsin-Madison Agricultural and Applied Economics Professor. “It will be nice to get some cash flow in from not selling your crop from the payments.”
UW Health doctors detail response improvements one year after ALCS shooting
“Between our child life specialists talking with siblings with our social workers’ help with identification, that was absolutely critical,” said Dr. Nicholas Kuehnel, vice chair of clinical operations for UW Health’s Dept. of Emergency Medicine. “Even our environmental services teammates that worked to help us turn the room over, get beds into place, get the linens on. None of this would be able to happen as smooth as it does without these individuals really helping each step along the way.”
Changing climate reflected when Lake Mendota freezes each winter
UW-Madison Limnology scientist assistant, Zach Feiner, explained that organisms in the lake time their life cycles based on when the lake freezes and thaws.
“You have things like fish that hatch and they don’t have enough food to survive, or they have zooplankton that emerge and they’re mistimed with their algae food resources,” said Feiner. “So it can really mess up lake food webs by having these seasons mistimed and altered by climate change.”
Richland Center residents fight to spare park from city’s affordable housing plans
But “from a legal perspective, I’m not sure that there’s anything stopping the city in this instance,” said Derek Clinger, a senior staff attorney for the State Democracy Research Initiative at the University of Wisconsin Law School.
On Nov. 21 residents submitted a second petition, which the city acknowledged but says conflicts with the Oct. 7 ordinance it passed authorizing the sale.
In Wisconsin, Clinger said, a direct legislation attempt, in this case the residents’ petition, can’t be used to pass a city ordinance that clearly conflicts with an existing city ordinance. But the city’s actions could certainly have political consequences in future local elections, he noted.
Wisconsin’s 32 Most Influential Black Leaders for 2025, Part 2
Dr. Earlise Ward is faculty director for the Cancer Health Disparities Initiative (CHDI) and co-director of the T32 Primary Care Research Postdoctoral Fellowship at the University of Wisconsin School of Medicine and Public Health. She conducts community-engaged clinical intervention research focused on African American adults’ mental health and culturally competent mental health services. She earned a bachelor’s degree at Baruch College, master’s degree in counseling and Brooklyn College and PhD in counseling psychology at UW-Madison.
Donald Dantzler is an alder for the City of Fitchburg, candidate for Dane County Board, and a Survey and Research Specialist for the Madison Metropolitan School District. He was previously faculty and adjunct faculty for UW-Whitewater, and has also worked as a research associate at Wisconsin’s Equity and Inclusion Laboratory and a project assistant for the UW System Administration Office of Inclusivity, Diversity, Equity, and Success. He earned both a bachelor’s and master’s degrees from UW-Whitewater and is a doctoral candidate in the Educational Leadership and Policy Analysis program at UW-Madison.
Immigrants in Alabama can face harsher sentences than citizens for the same crimes
Academic research has found that incarcerated immigrants face tougher punishment on average, with sentences that are longer by months or years than nonimmigrants. Michael Light, a sociology professor at the University of Wisconsin-Madison, looked at the role of citizenship in both federal and state courts in California and Texas, which, unlike Alabama, keep detailed information about defendants’ citizenship status.
He found the starkest differences in Texas, where noncitizens received sentences 62% longer than citizens, even with the same charges and criminal backgrounds. The disparities exceed those between white and nonwhite citizens. Another researcher, University of California, Los Angeles law professor Ingrid Eagly, found similar results in her study of Harris County cases in Houston.
In manure, UW-Madison researcher Brayan Riascos sees the future of plastic
When Brayan Riascos looks at the Wisconsin cattle herds, he sees untapped potential.
A third-year Ph.D. civil and environmental engineering student from Colombia, Riascos’ research looks at what most consider the least attractive part of dairy and beef cattle — the piles of manure — and he sees what could someday be the building block of a more sustainable plastic than traditional petroleum-based production.
Any plastic made from manure undergoes several chemical makeovers before it’s a finished product, and certainly looks — and thankfully, smells — nothing like its source material.
Mental health, community key on 1-year Abundant Life shooting anniversary
Child survivors of gun violence, and their parents, require special attention in the aftermath of a school shooting, said Janet Hyde, professor emeritus of psychology and gender and women’s studies at the University of Wisconsin-Madison.
Under the right circumstances, returning to school can be a form of exposure therapy, especially if schools can emphasize learning, social activities and have an open channel for students to express their feelings, Hyde said, who authored the book, “The Psychology of Gun Violence.” It can also build resilience, which helps kids cope and manage stress.
Wisconsin’s 32 Most Influential Black Leaders for 2025, Part 1
Maurice Thomas is chief operating officer at Greater Holy Temple Christian Academy, a 4k-8th grade Christian school in Milwaukee. He is an alum of the University of Wisconsin-Madison and expects to earn a master’s degree in education leadership from Harvard in 2027.
Jerry Jordan is a nationally-known painter working in the style of contemporary realism. He counts the unsung artists of the Harlem Renaissance as his artistic role models. By day, Jordan is an academic and multicultural advisor with the UW-Madison School of Education. He holds a degree in art from UW-Whitewater.
Dr. Bashir Easter is founder of Melanin Minded, a company that aims to empower Black and Latino communities by culturally appropriate resources and support for individuals affected by Alzheimer’s Disease and Related Dementias. He began his career in elder care nearly 15 years ago with Milwaukee County as an elder abuse investigator, human services worker, and dementia care program specialist, and later served as associate director of the All of Us Research Program at UW-Madison.
CPS lunchroom workers near six months without a contract: ‘No one sees us’
Across the country, many school districts are experiencing high vacancy rates and turnover in cafeterias — largely because of low wages, according to Jennifer Gaddis, a University of Wisconsin Madison associate professor who studies food labor and policy. A 2024 study found that school food service workers make an average of $3.16 less than custodial staff.
“It is much harder to not only improve meal quality, but also to provide a really caring, constructive environment for young people in schools when you’re dealing with that much turnover,” Gaddis said.
Wisconsin school pool safety largely left to districts, with little state oversight
University of Wisconsin-Madison education law professor Suzanne Eckes said that, ultimately, schools are responsible for maintaining a safe environment for their students.
When she’s teaching the basics of education law and liability, she often uses scenarios from physical education classes.
Just because there’s a student injury doesn’t mean that a school district is negligent, Eckes said. First, an injury has to occur in a situation where a teacher has a duty to supervise. Then, the teacher or instructor would have to breach that duty by, for example, “leaving a pool unattended while students were swimming, playing on their phone during class, talking with teacher friends instead of supervising the playground during recess,” she said.
Trial starts for a Wisconsin judge accused of obstructing ICE
Dugan’s lawyers likely signed onto the case to send a message, says John Gross, director of the Public Defender Project at the University of Wisconsin Law School. “[Her lawyers are] really just the who’s who of criminal defense, federal litigators in Wisconsin,” he says.
Why hundreds of loud swans are flocking to Madison’s lakes
Each November and December, two swan species pass through Madison during their fall migration from the Alaskan and Canadian Arctic to Chesapeake Bay and the mid-Atlantic Coast. The length of their stay on Lake Mendota and Lake Monona depends on weather conditions and can range from days to weeks, according to Stanley Temple, the Beers-Bascom Professor Emeritus in Conservation at the University of Wisconsin-Madison.
‘We need each other’: UW-Madison faculty grapple with Trump administration’s higher education rhetoric
A panel of University of Wisconsin-Madison faculty called for higher institutions to rebuild public trust during a panel Dec. 3, sharing both hopeful and pessimistic sentiments about the Trump administration’s threat to higher education.
History professor Giuliana Chamedes said the ability of students, faculty and staff to speak up has been “central” to restoring democracy and academic freedom. She referenced similarities between the Trump administration’s policies and historical attacks on higher education from fascist regimes, highlighting higher education’s historical ability to overcome persecution.
Looking for a chill? ‘The Unveiling’ is spooky, discomforting literary horror
Quan Barry is an English professor at the University of Wisconsin-Madison and the author of many books, including “When I’m Gone, Look for Me in the East” (featured on Big Books and Bold Ideas in 2022) and “We Ride Upon Sticks.” Her new novel is “The Unveiling.”
The new allowance
For working-class parents, however, allowances are more likely to serve an actual budgetary purpose. Parents may say, “Here, you get $5 a week,” J. Michael Collins, a professor of personal finance at the University of Wisconsin at Madison, told me, because that is all they can afford to give their kid to spend for fun. But that type of budgeting offers kids a valuable lesson.
Elections Redistricting fight shifts to Wisconsin, where judicial panels may pick new maps
“Yes, it’s the first time a three-judge panel for a redistricting action has happened in Wisconsin state court. But a three-judge panel for redistricting challenges or Voting Rights Act challenges are what happens in federal court,” said Bree Grossi Wilde, the executive director of the nonpartisan State Democracy Research Initiative at the University of Wisconsin Law School. “This is how redistricting battles played out in federal court.”
China’s new ‘condom tax’ draws skepticism and worries over health risks
Imposing the tax is “only logical,” said Yi Fuxian, a senior scientist at the University of Wisconsin-Madison.
“They used to control the population, but now they are encouraging people to have more babies; it is a return to normal methods to make these products ordinary commodities,” Yi said.
How David Stevenson, a guy with a hybrid car and a solar rooftop, helped take down a burgeoning US energy sector.
“You want a healthy amount of skepticism in a democracy…You don’t want 100 percent believers,” said Dietram Scheufele, a social scientist at the University of Wisconsin-Madison who studies public perspectives on science and technology. But he warned that skepticism in the US is “on steroids,” pushing people from the middle into polarized political camps and toward conspiratorial thinking.
Is your home insurance rising in Wisconsin? You’re not alone.
Philip Mulder, an associate professor at University of Wisconsin-Madison’s School of Business, co-wrote the study. He joined WPR’s “Wisconsin Today” to talk about trends in home and condo insurance in Wisconsin — and possible solutions.
The other artists featured at MMOCA’s American Regionalism exhibit
Several, like Curry, have strong connections to Wisconsin. They include:
- Santos Zingale, a Milwaukee native known for his rural and urban social landscapes and who, after serving in World War II, was appointed emeritus professor of Art at UW-Madison.
Moms’ ‘mental load’ is pushing them to the brink, new survey shows
“Our collective expectations of fathers have shifted. We expect dads to be more involved with their kids,” says Allison Daminger, author of “What’s on Her Mind: The Mental Workload of Family Life” and a professor at the University of Wisconsin in Madison.
“At the same time, the expectations on breadwinning and dads hasn’t changed. We’ve added to their job description. I think younger dads are starting to feel that strain.”
2 men linked to China’s salt typhoon hacker group likely trained in a Cisco ‘academy’
To try to determine the probability of those name repetitions being a coincidence, Cary checked two databases of Chinese names and consulted with Yi Fuxian, a professor of Chinese demography at the University of Wisconsin–Madison. The name Qiu Daibing—or 邱代兵 in Chinese characters—turned out to be a relatively unlikely name to show up twice just by chance, he says. The surname 邱 alone, Yi confirmed to WIRED, represents just 0.27 percent of Chinese names, and in combination with the specific 代兵 given name would represent a far smaller percentage.
What to know about death cap mushrooms, blamed for poisonings in California
“It’s intriguing because it’s from one place, and it’s spreading in another place,” Anne Pringle, a mycologist at the University of Wisconsin-Madison, told NPR in September, pointing to Northern California as a death cap “hot spot.”
‘Pride in ourselves’: Indigenous UW-Madison students learn to sew ribbon skirts
“It’s important to be able to express ourselves through our clothing and kind of use it not only as a statement … that we’re still on campus, but also just have some pride in ourselves and our traditional attire,” said Miinan White, an enrolled member of the Ho-Chunk Nation and a member of the Lac Courte Oreilles Band of Lake Superior Ojibwe.
Is your favorite chocolate bar actually made of chocolate?
Rich Hartel, a food science professor at the University of Wisconsin, Madison, studies chocolate for a living. He said one of the most common ways manufacturers cut costs is removing a key ingredient from their chocolate.
“Cocoa butter’s probably the most expensive component in chocolate. So if you can replace some of the cocoa butter with a different, cheaper fat, then you’re saving money,” he said.
UW-Madison’s woodworking program combines art and craft
Their very first assignment is hand carving the utensil out of a block of poplar. But there is a reason that Katie Hudnall — the director of UW’s woodworking and furniture program — calls it the “not a spoon” assignment.
“If the project was just shaping a perfect wooden spoon, they wouldn’t really get the chance to design something for themselves,” says Hudnall. “The assignment is really to create not just a spoon. The design element is what gets them to unlock their art brains.”
Need a study buddy? Students explore AI tutors
As final exam season starts, many University of Wisconsin-Madison students are increasingly turning to a new kind of study partner — one that never sleeps, charges hourly rates or judges a panicked 2 a.m. homework question.
Artificial Intelligence tools like ChatGPT have become embedded in student life with 86% of students using AI in their studies, according to a study by the Digital Education Council, marking a rapid cultural shift in how students prepare for exams and complete coursework.
Barry Burden on congressional redistricting going into 2026
UW-Madison political science professor and Elections Research Center Director Barry Burden considers implications of multiple states seeking to redraw congressional district maps by the 2026 election.
Women’s work: the hidden mental load of household decision-making
“I really saw a turning point during the pandemic when parents were really struggling, and moms in particular were really struggling,” said Allison Daminger, a sociologist at the University of Wisconsin-Madison who studies the division of labor in adult romantic relationships.
Daminger’s book, “What’s on Her Mind: The Mental Workload of Family Life,” examines how gender shapes household duties and why women are more likely to carry the mental load.
Poisonings from ‘death cap’ mushrooms in California prompt warning against foraging
Anne Pringle, a professor of mycology at the University of Wisconsin-Madison, said there is a litany of poisoning cases in which people misidentify something because their experience is not relevant to a new region: “That’s a story that comes up over and over again.”
Home insurance costs are up 150% in one part of California. This map shows premiums by county
Insurers “think that risk is at a higher new normal than they thought maybe 10 years ago,” said Philip Mulder, a professor of insurance at the University of Wisconsin-Madison who co-authored the paper. “And they’re going to be setting prices accordingly.”
Wisconsin reviews registration of EPA-approved pesticides that are said to contain PFAS
Supporters of isocycloseram said it could help with a pest that’s long shown resistance to insecticides. Russ Groves, an entomology professor and Extension specialist at the University of Wisconsin-Madison, said the insecticide has been evaluated in Wisconsin to gauge its effectiveness at controlling the Colorado potato beetle. The pest eats the leaves off potato plants, resulting in serious yield losses.
“We’ve evaluated this tool alongside others, and we see that it’s a very good fit,” Groves said. “It performs well in controlling the insect.”
New UW-Madison major will teach students to bridge partisan divides
At a time when American politics are increasingly polarized and partisan, the University of Wisconsin-Madison is launching a new undergraduate major focused on working across those divides to create evidence-based public policy.
The rarest of all diseases are becoming treatable
The technology is ready to treat at least some of these diseases, though. “There’s a whole toolbox now that can target arguably any part of the genome pretty precisely,” said Krishanu Saha, a gene-editing researcher at the University of Wisconsin-Madison.
For the Record: Looking at cases looking to redraw Wisconsin’s congressional maps
UW-Madison political science professor Howard Schweber breaks down cases looking to redraw Wisconsin’s congressional maps.
Americans drank more milk in 2024, reversing a decade-long decline
Leonard Polzin, dairy markets and policy outreach specialist for the University of Wisconsin-Madison’s Division of Extension, said whole milk has benefited from the diet craze around protein, driven in large part by health and fitness influencers online.
“The more protein, the better. Consumers are all about that,” he said. “The other portion is kind of a shift towards healthy fats too. So for example, cottage cheese is having a real moment right now.”
State health leaders condemn change in hepatitis B vaccine recommendation
Dr. Jonathan Temte, associate dean of public health and community engagement at the University of Wisconsin-Madison School of Medicine and Public Health, said Friday’s vote was not based on new scientific evidence. And he believes it will have consequences for people’s health care.
“This creates a great deal of confusion for parents, for clinicians, for public health providers, for vaccine managers,” Temte said. “I believe there have been purposeful approaches to create as much havoc and a great deal of parental concern over safety when none of this is necessary.”
‘The next step:’ UW-Madison details $80 million college focused on AI
For the first time in more than 40 years, the University of Wisconsin-Madison is launching a new college.
Approved by the UW Board of Regents on Thursday, the “College of Computing and Artificial Intelligence” is set to open in July.
“We see the new college as kind of the next step,” UW-Madison Interim Provost John Zumbrunnen said. “We envision it as a hub around computing, data and AI on our campus, but really beyond our campus too.”
Matchmaking website could connect retiring farmers with younger farmers
“If we want land to be available to new or beginning farmers, figuring out ways that the land can be affordable for them and still provide the income that the owner generation needs is key,” said Joy Kirkpatrick, a farm succession outreach specialist for the University of Wisconsin-Madison Division of Extension.
UW-Madison’s new Hub envisions seeding students’ startups across Wisconsin
Surrounded by tools and wires in his lab at UW-Madison, Luis Izet Escaño holds up a tiny object, 3D-printed with metal powder in a device he created. It’s a little product that could lead to something much bigger, and he’s crafted it through his startup company.
That effort is getting some help from a new program at UW-Madison, through which he gets some seed money from the university and one year of training, with the help of campus experts, to get his company out of the door and pitch it to real-world investors.
Fewer Wisconsinites got the flu shot this year. Some blame Trump.
Dominique Brossard, a professor of life science communications at the University of Wisconsin-Madison and principal investigator at the Morgridge Institute for Research, says it’s likely the people who get the flu vaccine every year likely did so again this year but the public confusion might have dissuaded those who were undecided.
“People that are hesitant might actually become reluctant,” she said.
America is awash in conspiracy theories. A Missouri researcher says ‘radical empathy’ can help
Conner and researchers Saverio Roscigno, of the University of California, Irvine, and Matthew Hannah, of the University of Wisconsin-Madison, write in the forthcoming “QAnon: Capitalism and the Crisis of Meaning” that participating in QAnon means interacting with what they call gamified systems that are “strategically engineered to increase the likelihood that users will engage with them.”
This means the internet offers spaces to share ideas and encourage participation, but also “capitalizes on psychological mechanisms to hook and hold its followers,” they write.
What are freeze-dried sweets and why are they popular?
Rich Hartel, a professor of food engineering at the University of Wisconsin-Madison who teaches candy science to his students, wonders if freeze-dried candy “will just be a fad, but you never know if long-time customers will continue to come back to a type of sweet they didn’t really enjoy when it was chewy.”
Afghans in Wisconsin face uncertainty amid Trump administration crackdown
Some say they fear being scapegoated for the actions of one man — an Afghan national who has been charged in the ambush-style shooting of two National Guard members last week.
“No community is responsible for an individual’s act,” said Najib Azad, a lawyer and lecturer at the University of Wisconsin-Madison who was resettled along with his wife and children in Stevens Point almost four years ago.
Sick of those state Supreme Court campaign ads, Wisconsin? Here’s how other states avoid them
Politicians’ support for switching to partisan judicial elections seems to depend on whether they think it will help their own side. Ohio Republicans figured they would benefit from fully partisan high court elections, and they have won every race since the 2022 change, said Barry Burden, director of the Elections Research Center at the University of Wisconsin-Madison. Similarly, Louisiana Republicans are changing Supreme Court justice nominations to regular partisan primaries, starting in 2026, instead of the state’s unique all-party primaries.
Improv classes enhance medical students’ interpersonal skills at UW-Madison
he University of Wisconsin School of Medicine and Public Health has used improv classes to help medical students develop their interpersonal skills, combining performing arts and health-related fields into a six-week course.
Amy Zelenski, a professor of medicine at the school, teaches an elective class in improvisational theater. She is no stranger to the performing arts scene, as she has a background in theater.
Future of UW foreign language programs at risk amid federal, campus funding cuts
A series of federal and campus funding cuts have plunged the University of Wisconsin-Madison’s foreign language programs into financial uncertainty.
Last spring, UW-Madison regularly offered 31 different foreign languages through the fourth semester level, but now, the future of many lesser-taught languages are in limbo after the Trump administration withheld federal funding and university-ordered campus-wide budget cuts.
Is my morning coffee climate friendly?
A study led by Andrea Hicks, the director of sustainability education and research at the University of Wisconsin-Madison, yielded similar results, concluding that single-serve coffee pods have a similar environmental impact to drip-filter and French press coffee.
“I was surprised when we first found this, after reading all of the popular press saying that single serve coffee pods were terrible for the planet,” Dr. Hicks said. “It seems the public has a hard time believing this, as well.”
Spotify Wrapped reveals the real battle for attention in the music industry
AI-generated tracks already make up nearly one in five uploads on some platforms, said Jeremy Morris, a media and cultural studies professor at the University of Wisconsin–Madison, raising concerns about royalty dilution and algorithmic bias.
“Streaming is the new record-store shelf,” Morris told Axios, adding that algorithms now determine which artists get the best placement.
Amanda Shubert’s new book reveals the history of optical illusion
“When you see your best friend on Zoom, you don’t think, ‘OMG, a ghost,’ or ‘How did she get so tiny and inside my computer?’” says Amanda Shubert, teaching faculty at the University of Wisconsin–Madison and author of the new book “Seeing Things.” “The question my book asks is: When, how, and why did this experience of seeing things that are not there become part of daily life — a kind of illusion we enjoy, but are not tricked by?”