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Category: Experts Guide

Schools say sale of naming rights helps save taxpayers money

Madison.com

Noted: “There has always been corporate sponsorship,” said Tom O’Guinn, a marketing professor at UW-Madison. “You see them on Little League uniforms and business names on the boards at hockey rinks. It’s only gotten people’s attention lately, but it is controversial. On the one hand, if you need the money, what’s wrong with a little advertising? But on the other hand, it begs the question, is nothing sacred? Do we have to sell everything?

Taste it, you’ll like it: Assaying the impact of in-store product sampling

Phys.org

Noted: In “An Assessment of When, Where and Under What Conditions In-Store Sampling is Most Effective,” the three authors – Sandeep R. Chandakula of Singapore Management University, Jeffrey P. Dotson of Brigham Young University, and Qing Liu of University of Wisconsin-Madison – find that sampling has both an immediate, if short-term, effect and a sustained impact on sales, but that the impact varies according to the size of the conducting the event. They also found that repeated sampling for a single product produces increased returns and that sampling tends to expand a category rather than purely substitute for another product.

One for me, one for you: “Companionizing” makes gift more special

Isthmus

According to research out of the University of Wisconsin School of Business, buying the same thing for yourself makes the gift even more special to the recipient. There’s even a name for it: companionizing.

“Recipients end up liking the gift more because it’s shared,” says Evan Polman, a UW marketing professor, who conducted the research with Sam Maglio, a marketing professor at the University of Toronto Scarborough. They published the results of their study in July in the Personality and Social Psychology Bulletin.

Black Friday offers a wide-range of shopping experiences

Wisconsin State Journal

Quoted: “Consumer confidence is a big deal during the holidays, so Madison will probably do a little bit better than the national average,” said Jerry O’Brien, executive director of the Kohl’s Center for Retailing at UW-Madison. “It’s apparent that some people like shopping on Thanksgiving. We may have hit that balance, but the (stores) that are closing (on Thanksgiving) have had some good responses, too.”

Hoping for an expensive holiday gift? You may be disappointed

USA Today

Quoted: “I think it’s encouraging, because although we might usually think that the more expensive the gift, the better it is, that’s often not the case,” University of Wisconsin marketing professor Evan Polman told CreditCards.com. “As a recipient, you’re usually just as happy to receive an expensive gift as you are an inexpensive gift. There is some truth to ‘It’s the thought that counts.’ “

A pleasant picture for baby boomers: Lower risk of macular degeneration

Wisconsin State Journal

“It may have something to do with the cumulative impact of a lot of gains in health care, in terms of preventing and treating childhood infections, and improved maternal and child health,” said Karen Cruickshanks, a UW-Madison epidemiologist who led the study, published Thursday in the journal JAMA Ophthalmology.

Climate change is here: Wisconsin is seeing earlier springs, later falls, less snow and more floods

Capital Times

Scientists with the University of Wisconsin-Madison’s Initiative on Climate Change Impacts — an effort to identify climate change fallout and offer coping strategies — believe that the effects can be mitigated with reduced greenhouse gas emissions. They believe that policy makers and public agencies can take measures to adapt. But those measures are on indefinite hold. “It’s disappointing, particularly with the shutdown of the DNR science bureau that WICCI collaborated with,” said Michael Notaro, a UW-Madison professor on the front lines of climate research.

Profit and Loss: Why Some Industries Fare Better Than Others

NerdWallet

Quoted: For example, in the death care services industry (10.8% profit margin), which includes businesses such as funeral homes and crematories, price wars are less intense because customers make decisions more quickly based on emotions and are less likely to shop around, says Dan Olszewski, director at the Weinert Center for Entrepreneurship at the Wisconsin School of Business.

Can Call of Duty Make You an NBA Star?

New York Magazine

Noted: Shawn Green, an assistant professor of psychology at the University of Wisconsin-Madison, believes that games like Call of Duty develop retained skills specifically because they are fun. Games created with the sole intent to improve cognition are what he referred to at a panel at the University of California, San Francisco, as “chocolate-covered broccoli.” The level of genuine engagement in the game correlates with how likely the player is to retain the skills necessary to play it.

Richard Monette: Redistricting case misses chance to test state’s own constitution

Capital Times

As a longtime professor of Wisconsin constitutional law and government, I have been lamenting that Wisconsin’s constitution and institutions have been largely absent from the Wisconsin redistricting case just argued in the U.S. Supreme Court. Simply put, the case should have gone through the state court system using state constitutional arguments.

Declining birth rate in Wisconsin, U.S. could be good or bad

Wisconsin State Journal

“If people are having fewer children, there’s going to be a smaller pool entering the labor force 20 to 25 years down the road,” said David Egan-Robertson, a demographer at UW-Madison’s Applied Population Laboratory.

“It’s a positive thing,” said Dr. Deb Ehrenthal, a UW-Madison associate professor of obstetrics and gynecology, and population health sciences. “Kids do better if they’re born into a more stable setting.”

In a Lost Essay, a Glimpse of an Elusive Poet and Slave

New York Times

Noted: The essay, a roughly 500-word sermonlike meditation called “Individual Influence,” was found at the New York Public Library by Jonathan Senchyne, an assistant professor of book history at the University of Wisconsin. The document, which will be published in October in PMLA — the journal of the Modern Language Association — appears to be the first prose essay in Horton’s handwriting to come to light, and one of only a handful of manuscripts in his own handwriting known to survive.

The science behind the U.S.’s strange hurricane ‘drought’ — and its sudden end

The Washington Post

Atlantic hurricane seasons over the years have been shaped by many complex factors, explained Jim Kossin, a hurricane scientist with NOAA and the University of Wisconsin in Madison. Those include large scale ocean currents, air pollution — which tends to cool the ocean down — and climate change, which does the opposite.

Purpose over pain

Brava Magazine

“Meditation can help foster a mindful, rather than automatic or reactive response to chronic pain. Mindfulness builds awareness of the differences between pain sensations itself (i.e., sharp, shooting, stabbing) versus patterns of unhelpful reactions to pain such as emotional reactions or patterns of behavior. It disrupts the autopilot way of responding that isn’t effective and often causes additional suffering by giving us greater freedom to make healthier choices. Since difficult situations and painful stressors will always be a part of life, mindfully learning how to handle them can make all the difference,” says Shilagh A. Mirgain, UW Health Senior Psychologist.

When Hurricane Katrina hit, reporters made serious mistakes. Here’s what to avoid this time around

Quoted: But there are differences between the ways in which reporters are covering a hurricane this time around. Hurricane Katrina was later seen as “a real black mark on journalism,” says Kathleen Bartzen Culver, the assistant professor and James E. Burgess Chair in Journalism Ethics and director of the Center for Journalism Ethics at the University of Wisconsin Madison.

United States: danger of fake news

Les Inrocks

Noted: (translated from French) “Sponsored links redirect to manufactured stories, pure fake news,” says Tom O’Guinn, a marketing professor at the Wisconsin School of Business. If the traditional way of campaigning in the United States remains to bomb Americans from political spots on TV between two pubs for laundry or pizza, “these field spots are very, very expensive,” O’Guinn said, ‘conversely, buying links is cheap at all. Pubs are always more accurate, more targeted through social media and more advanced analytics. “

Helping Your Child Beat Back-To-School Anxiety

WXPR

Quoted: Dr. Marcia Slattery, director of the UW Health Anxiety Disorder Program, said you’ll likely notice that younger school-age children may become more irritable as the onset of school approaches. “The grade school kids definitely start asking more,” she said. “They start wanting to have detail about what’s going to happen, basically trying to say, ‘What are the unknowns that I need to know about?’So, more questions, more seeking information.”