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Category: Experts Guide

Style Psych 101: How to explain your fashion-centric behaviour

Globe and Mail (Canada)

Noted: Joann Peck, associate professor of marketing at the Wisconsin School of Business, has conducted numerous studies on haptics, the science of tactile sensations, and how it influences shoppers. Peck has found that when customers handle an item “they’re going to value it more, so they’re going to be more likely to purchase it and often to pay more for it,” she says, because the action increases people’s sense of psychological ownership.

Citywide broadband service could cost over $200 million, study says

Wisconsin State Journal

Noted: The cost to build the network — short of the lines connecting individual users — would be about $150 million. How much of that funding would fall on the city depends on how much private companies would be willing to invest in the project and how much funding the city can get from the federal government, said Barry Orton, chairman of the Citywide Broadband Subcommittee and a professor emeritus at UW-Madison.

Why Voter ID Laws Are Losing Judges’ Support

Governing

Quoted: “I think it’s become clear to policymakers that the courts are going to be pushing back,” said Barry Burden, director of the University of Wisconsin’s Election Research Center, who testified against his state’s voter ID law. “It’s not one rogue judge. It’s a series of district courts and appeals courts that are saying to the states, you’ve gone too far.”

Madison game developers feel impact of Pokemon Go

Capital Times

Quoted: Believe it or not, this game is not Pokemon Go. It’s actually Kkomamon — an augmented reality game developed as something of an experiment at the University of Wisconsin-Madison four years ago, well before Niantic’s smash hit was even in development.”We were working with this game to increase physical activity in kids,” said David Gagnon, the program director of the Field Day Lab, a team of educational researchers, developers and designers who work at the intersection of education and new technology.

Study: Wisconsin’s financial knowledge ahead of U.S.

Wisconsin State Journal

Quoted: That’s according to findings of the recently released National Financial Capability Study conducted by the Washington, D.C.-based Financial Industry Regulatory Authority (FINRA) Foundation. Wisconsin performed better compared to the nation as a whole when it came to paying bills on time, avoiding non-bank or payday lenders and keeping up with expenses, said Michael Collins, director of the UW-Madison Center for Financial Security, who is familiar with the study.

Dane County Community Court to offer restorative justice to more victims, young offenders

Wisconsin State Journal

Quoted: “It’s about making the offender part of the solution while elevating the voice of the victim and giving them a more active role,” said Jonathan Scharrer, director of a long-standing, prison-based restorative justice program run through UW-Madison’s Law School. Scharrer also helped set up the South Madison CRC.

Wisconsin may yet play prominent role in already wild presidential election

Wisconsin State Journal

Quoted: Ken Mayer, a UW-Madison political science professor who studies presidential politics, said this election had defied all expectations so it’s difficult to make predictions. Typically polls after the second convention set the tone of the race, and the numbers remain stable. However, he noted, a year ago nobody predicted Trump would be the Republican nominee.

Arbitration panel rules against The Edgewater hotel, orders $14 million payment to contractors

Wisconsin State Journal

Quoted: All payments ordered by the panel are due by Aug. 27, according to the ruling. An appeal is unlikely, said Dick Heymann, an adjunct professor of law at UW-Madison. Arbitration is used to avoid court proceedings and is set up under an agreement by all parties involved in the case. In most cases, a ruling is final.

The Science Behind Sprinter Usain Bolt’s Speed

Wall Street Journal

Noted: For decades, researchers have theorized that deceleration starts as energy stored in the muscles is used up. “All mammals engaged in intense exercise, be it a human marathoner, a cheetah trying to catch prey or the prey trying to avoid becoming a meal, rely on energy stored in the body, usually as glycogen,” said Karen Steudel, a professor of zoology at the University of Wisconsin. “Once this is depleted, the human or cheetah is basically out of gas.”

Guns a thorny issue for Ron Johnson, Russ Feingold in U.S. Senate race

Wisconsin State Journal

Noted: Recent mass shootings in Orlando and San Bernardino have pushed the issue back to the national forefront, said UW-Madison political scientist David Canon. He commented last week before a gunman shot and killed five police officers in Dallas and wounded several others — another event that could accelerate the debate over guns.

Don’t become a meal for a blood-sucker this weekend

Wisconsin State Journal

Noted: Professor Susan Paskewitz is the university’s expert on ticks and the diseases they carry. Her past advice for walking in the woods is to wear pants and light-colored socks, especially for anyone who will spend much time in shadier, cooler areas outdoors. Ticks — especially the recently arrived lone star tick — are not fond of hot, sunny areas.

Deadly Degrees: Why Heat Waves Kill So Quickly

LiveScience

Heat waves can kill. In 2003, during a major European heat wave, 14,802 people died of hyperthermia in France alone. Most were elderly people living alone in apartment buildings without air conditioning, according to Richard Keller, a University of Wisconsin-Madison professor of medical history and bioethics and author of “Fatal Isolation: The Devastating Paris Heat Wave of 2003” (University of Chicago Press, 2015).

American Family wants permission to reorganize as it eyes expanding beyond insurance

Wisconsin State Journal

Noted: One UW-Madison insurance expert was willing to point out positives and negatives of the strategy in general, not specifically to the American Family plan. Peter Carstensen, emeritus professor of law, said forming a holding company makes diversifying the company easier and “allows the mutual to make acquisitions,” he said.