One wonders how high the salaries were of the public relations professionals and university administrators who worked overtime to pick the name â??Madison Initiative for Undergraduates,â? and to produce the slick promotional film pitching the program. The proposed tuition surcharge would be better named â??Biddy Sticks it to Out-of-Statersâ? or â??Martinâ??s Increase in Undergraduate Debt.â? As a parent of a non-resident student, and as a UW alumnus, let me comment on the chancellorâ??s talent for doublespeak as displayed in the e-mail memo I received, the same one that informed me Iâ??ll be paying this accumulating surcharge on top of an expected 5 or 6 percent tuition increase over the next three years.