One of the hazards of electronic social media is that you never know whoâ??s paying attention – or how theyâ??ll react.
When Biddy Martin, chancellor of the University of Wisconsin-Madison, revealed on Twitter recently that sheâ??s a Yankees fan, she heard about it.
“I immediately got responses saying, â??Oh no, not the Yankees!â??â??” said Martin, who clarified that her first allegiance is to the Milwaukee Brewers.Why is the chief executive of one of the worldâ??s premier research universities on Twitter? Martin says sheâ??s still not really sure.