Vince Sweeney has played the role of pioneer numerous times during his long tenure as an administrator with the University of Wisconsin Athletic Department.
He initiated equipment and apparel deals â?? first with Reebok, then Adidas â?? when those were cutting edge developments for NCAA Division I schools.
He oversaw the creation of Badger Sports Properties, a coordinated approach to managing multi-media rights that was well ahead of the industry curve.