Analysis: College students need lessons in failure

Teachers say failure is something so-called Gen Y students want to hear more about. “They are very concerned with failure,” said Rich Honack, a lecturer at Northwestern Universityâ??s Kellogg School of Management and expert in generational cultures. Current 20-somethings “have always succeeded. Theyâ??ve always gotten trophies when they go out for a sports team. Theyâ??ve always gotten â??Aâ??s. Their parents have told them be the best and protected them from failure.”