That iPods are ââ?¬Å?inââ?¬Â on college campuses might not surprise you. That Apple’s portable music players are more popular than beer? Now that’s surprising. Beer traditionally has had the biggest buzz with college students: Seventy-five percent consider drinking beer ââ?¬Å?inââ?¬Â on their campuses, according to Student Monitor’s Lifestyle & Media Study.
Office of Strategic Communication