But maybe, rather than appealing to the referee, regional universities need to rethink the game. Before coming to the state-colleges group, Teresa Brown served as an administrator in the State University of New York and University of Wisconsin systems and has seen plenty of competition between public colleges. Given shifting demographics, she thinks regional public universities should be thinking hard about who they serve and how. “Do you, as an institution, try to compete with the flagship?” she says. “Or do you do what a lot of institutions are doing, which is to really be clear about what their mission is as a regional public, serving their particular region?”