Wisconsin Public Radio is launching a new music station with call letters honoring Gene Purcell, Wisconsin Public Media’s late executive director.
WEPP, which will start broadcasting Thursday on 90.7 FM in Rice Lake, Wis., gets its call letters from Purcell’s given name, Eugene Patrick Purcell. He died due to injuries from a traffic crash in 2021 after more than a decade at the helm of the organizations behind Wisconsin Public Radio and PBS Wisconsin.