Wauwatosa West High School graduate Cameron Collier wasnâ??t sure whether to bring a car with him for his freshman year at Ripon College, but a brochure from the school sealed the deal with an offer he couldnâ??t refuse.
To save parking spots and go green, the 1,000-student college offered incoming freshmen a brand-new Trek 820 mountain bike, a Trek Vapor helmet and a Master Lock U-Lock – all to keep – if they pledged to leave their cars at home. Collier signed up.
Prominently mentions UW-Madison’s efforts to help students get around in an environmentally responsible way.