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U Tube (Athletic Business)

It seemed reasonable enough. Students who vomit, fall down or otherwise draw attention to themselves inside Camp Randall Stadium as a result of excessive alcohol consumption forfeit the privilege of attending future University of Wisconsin football games.

That was nearly the policy that the UW Dean of Students Office put in place years ago to help curb the binge drinking and rowdy behavior that have become synonymous with Badger Saturdays in Madison. “A game ticket is a license that can be revoked, and our initial idea was to just revoke the season tickets of those students who get kicked out,” says assistant dean of students Ervin Cox. “Then we thought, ‘Let’s not do that. Let’s give them the chance to still come, but they have to come sober.’ ”