University of Wisconsin-Madison Chancellor Carolyn “Biddy” Martin said the university will end its relationship with Russell Athletic, a UW licensee that makes fleece wear with the university’s logo.
The contract will terminate in March when the current license agreement expires. The contract generated nearly $40,000 in revenue for UW-Madison in 2007-08.
“We are withdrawing our contract from Russell,” Martin said during a break in a UW System Board of Regents meeting on campus Thursday.