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Schools use ââ?¬Ë?tough love’ to help curb risky behavior

Weeks before they show up for their first class at the University of Missouri-Columbia, the 7,500 or so incoming freshmen, along with their parents, are called to campus for an early July flurry known as ââ?¬Å?Summer Welcome.ââ?¬Â Though it’s mostly a friendly affair, the two-day welcome also features frank talk from upperclassmen, campus police and counselors about binge drinking, partying and bad behavior in general. ââ?¬Å?We hit them with that in the summer before they even get on campus,ââ?¬Â says Kim Dude of the university’s Wellness Resource Center.