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UW-Madison sophomore launches productivity startup aimed at simplifying student life

Growing up in a first-generation Indian household, Armaan Jain was thrown into activities from a young age — baseball, basketball, soccer and everything but football. The packed schedule forced him to learn time management early, a skill reinforced by parents who deeply valued education and structure.

“From elementary school onward, I had to have systems in place to succeed,” he said. “I learned early that motivation isn’t always there, so you need something that keeps you going anyway.”