When Under Armour signed UCLA to a 15-year, $280 million outfitting deal last year, the company’s thinking — like that of a prospective homebuyer — centered largely on location, location, location.
Office of Strategic Communication
When Under Armour signed UCLA to a 15-year, $280 million outfitting deal last year, the company’s thinking — like that of a prospective homebuyer — centered largely on location, location, location.