….Ultrinsic, an Internet-based company, is offering students at 36 college campuses ? including those who attend UW-Madison ? the chance to bet on whether or not they?ll earn a certain grade in a given course. The company is promoting itself as a virtual kick in the butt that can help motivate students who might require a little added incentive to get off the couch and into the library.
….At this point, not many administrators, professors or students at UW-Madison appear to know about Ultrinsic. Aaron Brower, UW-Madison?s vice provost for teaching and learning, e-mailed to say he knew nothing about the company. But after glancing at a few newspaper articles about the website, he noted that the company ?trivializes what college should be about ? learning ? for the sake of grades.?