Robert Goodman, 90, who with brother Irwin changed the face of Madison by bringing a smile to it, died Thursday. On the advice of his brother, he transferred from the University of Minnesota to UW-Madison, beginning a fast-pitch softball career that landed him on a “best ever” team for Madison. Both brothers were athletes and promoters of healthy lifestyles, an attitude reflected in their frequent donations to the UW-Madison athletic, nutrition and exercise programs.