Once upon a time, it was easy for students to get season tickets for Badger basketball. But, over the past few years, the popularity of Wisconsin basketball has skyrocketed dramatically as the team has won a share of three Big Ten titles. Times have quite obviously changed. The demand for season tickets by students has grossly outweighed the supply. It is for this reason that the recent calamity involving the ticket lottery is so problematic, merely serving to further frustrate the patience of students.
Office of Strategic Communication