You won’t go broke betting on the short-term thinking of teenagers.
Which is why the ad that landed in some UW-Madison students’ mailboxes right around the time of spring break is a work of marketing genius. It shows a young person wearing a T-shirt that reads:
“I went to Cancun on my Citi/AAdvantage Card, and I got 743 miles, a good start on my credit history and a bunch of memories.”
Is that great or what?