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Peck: As Digital Innovation Moves Away From Touch, We’re Letting Go A Powerful Marketing Tool

These days, you can?t go online or watch the news without hearing about a new product that removes touch from the user experience. The recently released Samsung Galaxy S4 is generating buzz with touchless features including text scrolling that responds to users? eye movements and video that automatically pauses if you look away from the screen while watching. Google Glass ? the most talked-about device of the year?removes touch from the smartphone experience entirely, using eye movements and voice commands to make calls, send email and surf the web.