This year, two nutritional scientists at the University of Wisconsin-Madison, Rachel N. Close and Dale A. Schoeller, took a unique twist on the calculations to determine what ââ?¬Å?supersizingââ?¬Â a fast-food meal costs society. Paying 67 cents to supersize an order ââ?¬â? 73 percent more calories for 17 percent more money ââ?¬â? adds an average of 36 grams of adipose tissue. The future medical costs for that bargain would be $6.64 for an obese man and $3.46 for an obese woman. ââ?¬Å?The hidden financial costs associated with weight gain from upsizing a value meal may help convince people it is not a bargain,ââ?¬Â Mr. Schoeller said.
Office of Strategic Communication