Before 2005, Sandra Adell had never set foot in a casino. But when a friend of the then 59-year-old professor at the University of Wisconsin?Madison asked Adell to accompany her to the Ho-Chunk casino about 45 minutes away from her home, she obliged. As Adell walked through the casino floor, she thought to herself, “Why in the world are all these people here?” She sat down at a machine, and by the time she got up, she was hooked.
Office of Strategic Communication