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High Impact: Bright Ideas From UW Researchers Fuel State Economy

It takes Mother Nature millions of years, but an hour is all Eric Apfelbach needs.

Apfelbach is president and chief executive officer of Virent Energy Systems, a Madison-based company founded in 2002 by UW-Madison scientists Randy Cortright and Jim Dumesic.

Building upon technology invented and patented at the university, Virent uses solid-state catalysts to trump Mother Nature in the conversion of plant sugars into “biogasoline” and other hydrocarbon biofuels.