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How to Buy the Perfect Gift

It happens to all of us: you’re out shopping for a gift and you find something you like so much you want to get it for yourself too, but you don’t buy two because the maxim “it’s better to give than to receive” was drilled into your head at an early age. If the scenario is familiar, I have good news for you: a new study indicates it might be better for everyone for you to buy that gift — and have it too.