Noted: A 2006 University of Wisconsin study revealed that viewers of local news in the Midwest got 2.5 times more information about local elections from paid advertisements than from local news. A 2004 study of 11 media markets by USC Annenberg found that only 8 percent of the 4,333 broadcasts during the month before the election had stories that even mentioned local races. The new shows featured eight times more coverage on accidental injuries than on local races.
Office of Strategic Communication