Noted: As an example, Rotenberg pointed to the technology transfer program at the University of Wisconsin-Madison. The 75-year-old Wisconsin Alumni Research Foundation is considered a leader in turning university research into products that benefit society, and using the licensing income to support further scientific investigation. Emily Bauer, a licensing manager at the foundation who specializes in plant technology, said it generally prefers nonexclusive licensing because it wants the technology to be widely used. She said the foundation doesn?t usually award exclusive licenses for agricultural products. But in some cases, she said, exclusive licensing is the only way to get the technology into the marketplace.
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