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Madison360: Professor has seen Madison?s image problem first-hand

“Hi, I?m Kathy. I?m from UW-Madison. Do you mind if I join you?”

Those words, or some variation, provided an introduction at gas stations, coffee shops, cafes and churches across small-town Wisconsin.

While those of us ensconced in Madison scratch our heads about why so many in Wisconsin appear to dislike or distrust us, associate professor Katherine Cramer Walsh ventured out to hear it first-hand. So how did people respond?