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Marketing museums

When John Lemke puts on a costume to become a headless ventriloquist this month, he’s not just celebrating Halloween. The Wisconsin Historical Museum’s publicist is competing for your attention, and your time.

….Eight Madison tourist sites this month are beginning a collaboration, dubbed M8, to increase their visibility by presenting themselves as one. Lemke heads the charge; other participants are the Wisconsin Veterans Museum, Madison Children’s Museum, Madison Museum of Contemporary Art, Chazen Museum of Art, UW Geology Museum, Monona Terrace and Olbrich Botanical Gardens.