Small differences in how a technology is defined can make a big difference in how the public feels about it

Participants in the University of Wisconsin-Madison study were given one of three definitions, each of which framed nanotechnology differently. One definition highlighted nanotechnology?s novel applications, another focused on its risks and benefits, and a third touched on both applications and risks and benefits. The researchers then assessed the participants? level of support for nanotechnology and their level of engagement?their interest in learning more.