The more exposure middle school students have to anti-smoking ads, the more likely they are to smoke, according to a new University of Georgia study.
Hye-Jin Paek, an assistant professor at UGA, found that many anti-smoking ad campaigns have the opposite effect on teenagers, backfiring because they actually encourage the rebellious nature of youth.
Paek and co-author Albert Gunther from the University of Wisconsin-Madison examined surveys from 1,700 middle school students about their exposure to anti-smoking ads and their intention to smoke