Rising demand for locally-grown produce means farmers need to adapt new strategies, according to a new UW-Madison study.
Whether itâ??s at farmers markets, food stands, restaurants or grocery stores, producers are having a tough time keeping up with consumerâ??s appetites. UW researchers looked at 11 operations in Wisconsin and other states, and found that oftentimes producers donâ??t need to grow more food to meet demand, but rather a better way to distribute their products.