When television news reports about traffic crashes, fires or other injury-causing events feature interviews with police officers and fire department officials, viewers are more than twice as likely to hear prevention information that could help them and their families, according to a U.S. study.
Researchers at the University of Michigan Health System, the University of Wisconsin-Madison and the Medical College of Wisconsin analyzed one month’s worth of late-evening TV newscasts from 122 stations in the nation’s top 50 television markets.