The public hates negative ads. At least thatâ??s what the media and pundits offer up every election year.
But UW-Madison political science professor Ken Goldstein argues theyâ??re usually more accurate, more likely to focus on substance and policy, and more likely to spark votersâ?? interest and participation. In short, they work.
Goldstein said past claims that negative ads are detrimental to democracy are false and based on faulty assumptions. He builds his case in a new book â??Campaign Advertising and American Democracy.â?