Wisconsin’s Internal Brand Damage

Until mid-February, Wisconsin?s brand appeared headed in the right direction. The university football team made it to the Rose Bowl while the pro team, the iconic Green Bay Packers, won the Super Bowl. In January, the University of Wisconsin topped an internet brand equity study.But then the battle began over Governor Scott Walker?s budget bill, which aimed to destroy unions? collective bargaining rights. Democratic state Senators fled the state to prevent a vote on the bill and hundreds of thousands protested at the capitol in Madison over the following three weeks.