The spot, “Lucky Dog,” features WeatherTech’s beloved and unofficial mascot, Scout, telling the story of his journey from a devastating cancer diagnosis, to going through aggressive treatments that have helped get him back on his paws. It celebrates the work and research being done at the University of Wisconsin School of Veterinary Medicine. The ad also hopes to inspire millions of animal lovers to support the school’s research efforts that will ultimately save not only dogs, but pets and even humans, from life-threatening diseases.
Office of Strategic Communication